TED Talk: Rory Sutherland: Life lessons from an ad man

Rory Sutherland is amazing. One of my absolutely favorite TED talks. You Must Watch This in Full.

What do you think? Leave a comment below!

6 Must Read Tech Start-up News Sites

If you need to know what’s going on in tech around you, if you want to see the trends in business, marketing or social relations – then you need to at least review some of these sites daily.

There is no order to this list, so I’m posting them in bullet Read more…

Stuff We Read: Behavioral Economics

Unless you’re a sociopath, it’s hard to not feel uncomfortable when someone does something for you and you haven’t done anything nice in return. As nice as “pay it forward” sounds, typically we like to give back to those who give to us. It’s part of why promoting others works Read more…

Influencer Outreach: A Tale of Two Theories

There are essentially two theories regarding influencer outreach.

There are a few people with a significant reach and if you want to create a viral movement you need to reach and influence these people. ~ Malcom Gladwell
“Super-connectors” don’t actually have any influence, and if you want to create a Read more…

Relationship Marketing for Enterprise

Here’s the situation:

Small enterprise
B2B (business that sells to businesses)
Long sales cycle (years)
Only a few players in the market
Everyone knows everyone

I went to coffee with a friend who told me his company doesn’t need marketing past marcom. I, of course, disagreed. Here’s why…

Relationship Marketing is Critical For B2B’s

There’s only a few Read more…