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THE PSYCHOLOGY OF MARKETING

There is a social science to marketing. We try to get inside the mind of our target market and using that information along with statistical research create a persona based on our results. The only way for people to remember us is by capturing their...

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THE SECRET STRENGTH OF CONTENT MARKETING

I went to a Superbowl party today where there were a bunch of start up people guys, and as often happens in situations like this, someone asked me what I did for a living. Typically there will be some questions and the person will either understand content...

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THE SECRET TO RUNNING A SAAS SOCIAL MEDIA ACCOUNT

“Consistency” is more than a tasting note for a delicious fudge brownie, it’s the secret to running your company’s social media presence. Did you know that you can schedule your posts in advance to deploy throughout the week? Some of the frequent mistakes our specialists notice are...

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THE SECRET TO SEXY, CLICKABLE SUBJECT LINES

Writing great content is one thing, getting people to read it is a whole other kettle of fish. It truly doesn’t matter how well written and engaging your email might be, if no one ever opens it, no one will ever get to enjoy the...

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THE TO-DO LIST OF AN AGILE CONTENT WRITER

I’m most creative when I’m organized and when it comes to content writing creativity and organization are an absolute must.  This means a trusty to-do list is written at the beginning of every week and deadlines are notated. But by mid-week the posts are only ¾...

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DEAR HERTZ, CUSTOMER SERVICE IS MARKETING #HERTZHURTS

Hertz Rent-A-Car (HTZ) stock price is at $17.29 a share as of this posting , down from a high of $30.61 a year ago. In my opinion, $17.29 is overvalued. As opposed to companies like Zappos, Virgin America or Eat24 whose brand values have literally been...

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10 THINGS YOU MUST KNOW ABOUT CONTENT DISTRIBUTION

You’ve heard it before, from us and from countless others, content is a critical component of good marketing. You need a blog and you need marketing assets like whitepapers and case studies, but more importantly, you need someone to read all the great content you...

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