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CALLS TO ACTIONS THAT ACTUALLY CONVERT

The objective of a Call to Action (CTA) is pretty self-evident. We’ve all been around the Internet a few times. We’re all familiar with the fact that when we visit a website, pretty much any website, at some point or another, we’re going to be...

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TEACHING MARKETING FOR USAID IN ODESSA, UKRAINE

A few times a year I volunteer my time to USAID and go teach and mentor startups in developing nations. Last time I went to Macedonia and taught startups from Albania, Macedonia and Kosovo. This time I was offered a chance to work with startups...

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CREATING USEFUL BUYER PERSONAS

Imagine for a moment, if you will, that you have an important message to share. Say, a B2B SaaS product you want to sell, for instance. Now, imagine that you’re trying to sell it to a room filled with people whom you know exactly nothing...

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CRAFTING THE MARKETING SALES FUNNEL THAT WORKS FOR YOU

It doesn’t matter how beautiful your website might be or how tantalizing a product you’re selling, without a carefully crafted marketing sales funnel you’re going to lose potential customers. Fact is, not everyone who comes across your site or your product is going to be ready...

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WHAT IS INTERNAL BRANDING? (PLUS FIVE WAYS TO GET STARTED)

This is a guest post by Colin Bovet, the Head of Marketing at Enplug, a digital signage company that helps organizations improve their marketing and culture through better communications. Your company has spent millions of dollars and countless hours perfecting your brand or launching a rebrand: that...

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BEHAVIOR ENGINEERING CANVAS AND FRAMEWORK

This is a framework for companies to use in order to brainstorm on users behavior. The behavior they have, the behavior we want them to have - and why they would do what we want them to (in other words - what's the benefit to...

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BAD THINGS HAPPEN WHEN YOU IGNORE MARKETING DEBT

The Sales Team alone cannot and will not get you to scale. And to be quite frank, it's unfair to expect them to. They might get you to a nice size business. They might even help you to profitability - but if you're looking to...

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WHAT’S THE BUSINESS CASE FOR BRANDING?

Isn't anything just good enough? It's too hard to justify the ROI behind branding, why bother? Just put something together, it's fine. Well, it might be in the beginning because you have other priorities to focus on (sales, for example) - but just like Marketing Debt,...

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