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WHEN PAIN IS A GOOD THING

There are plenty of occasions where pain is actually a good thing, and I’m not talking about BDSM. There are times when you want to put your user in pain. Yes, pain. Most user experience people talk about the importance of making things simple. Even...

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WHY IS DIRECT MARKETING SO IMPORTANT?

There’s an old marketing adage that dates back too many years to consider which states that people only notice something after they’ve seen it three times. Of course, back then people only saw ads on TV, in magazines, and on billboards and they hadn’t yet...

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WHY YOU SHOULD BE USING A SOCIAL MEDIA MARKETING SERVICE

Ok, let’s get real. What’s the purpose of hiring an agency to handle the social media for your business. It’s just a few posts on Facebook, right? If a teenager can figure it out, why can’t you? The truth is, using social media to promote...

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A BEGINNER’S GUIDE TO SEO

All Google has ever wanted was to deliver the best search results to the people searching for them. All anyone with a website has ever wanted was to make sure that their site was optimized so well that they would be the top result Google...

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WHY YOU SHOULD CONSIDER GROWTH HACKING

Growth hacking is a term that gets bantered around a lot in the start-up world, so you might already know what it’s all about, but, just for those who don’t, growth hacking is the fast paced marketing and product development experimentation process that allows companies...

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THE IMPORTANCE OF KNOWING YOUR AUDIENCE

Every message you share with the marketplace either attracts attention, repels attention or gets lost in the shuffle. I recently saw a magnet that read “Your Vibe Attracts Your Tribe”. That rings true in both business and social circles. People like people who are like...

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WHY YOU STILL NEED SEO IN 2016

There’s no doubt that mobile use, influencer marketing, and social media are radically changing the landscape of marketing. In fact, they’re so popular and top of mind that it’s tempting to focus entire marketing budgets and efforts in those directions. However, that would be a...

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