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YOU ARE NOT THE HERO

Everyone is the hero in their own story. Everyone else is just a character we use to further our story. Sometimes these characters are incredibly evil. Sometimes they are really amazing. A few months ago, my friend Shira told me a story about what transpired on her...

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14 DIGITAL MARKETING CONFERENCES YOU CAN’T MISS IN 2016

Even though the content marketing scene has been booming over the past few years, most companies still have a lot to learn. The Content Marketing Institute's 2016 study on trends in the B2B community found, "Only 32% of B2B marketers [rank themselves as] sophisticated/mature with...

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10 WORTHWHILE POST SALES MARKETING TOOLS

Convincing someone to purchase your products can be a costly endeavor. With wildly fluctuating advertising rates, oftentimes you might not recoup the customer acquisition costs until the second or third sale. That’s why assuming that you’re done marketing to someone once they’ve made a purchase...

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5 GREAT CONVERSION RATE OPTIMIZATION (CRO) TRICKS YOU SHOULD KNOW

Conversions are all about ensuring a visitor to your website undertakes an action while engaging with your brand. That’s right. Conversion equals action, not sale. Despite common belief, “conversion” doesn’t directly reference the total number of sales that have occurred via your website. Instead, the...

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