Must Know Marketing Basics for Tech Start-ups

Must Know Marketing Basics for Tech Start-ups

It’s better for us to crawl before we learn to walk. The same is true for start-ups.

Most start-ups are founded by engineers. It makes sense, they actually know how to build the product they have in mind. But most engineers aren’t experts in Marketing. If you’re building a product and don’t have a background in marketing – this deck is for you.

Yes, I realized I missed Pinterest. I compiled the deck from a few older presentations I’ve given previously – but you’ll still get the point.

About the Author


Shira Abel is the CEO of Hunter & Bard - a strategic marketing, messaging and branding agency. Shira has lectured about marketing worldwide at conferences and universities, such as the Schulich MBA Program in India (Schulich School of Business, York University, Mumbai Campus), SMX conference in Jerusalem, and the #140 conference in New York City. In addition she mentors at the Microsoft Azure Accelerator, the Google Campus Accelerator, Founder Institute, UpWest Labs and more. Shira also teaches Marketing for Startups at Starthub, the accelerator at Tel Aviv / Jaffa Academic College. MBA from Kellogg School of Management. Connect with Shira on Google +, Facebook, Twitter, LinkedIn.

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