Monthly Archives :

November 2016

What’s the business case for branding?

What’s the business case for branding?

Isn't anything just good enough? It's too hard to justify the ROI behind branding, why bother? Just put something together, it's fine. Well, it might be in the beginning because you have other priorities to focus on (sales, for example) - but just like S. Daniel Leon Whatever you do for your messaging, whatever you…

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Marketing debt – What is it? And why do you care?

Marketing debt – What is it? And why do you care?

You've had your startup for awhile. You've bootstrapped, and you've succeeded. Your sales team has grown and has been exceeding goals, only you haven't invested in marketing. And now you're starting to feel it. Your marketing just might be hurting. You proudly grew with moderate, or no, investment. And that means everything, justifiably, went into…

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