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May 2017

How to ask… and get what you want

How to ask… and get what you want

Have you ever noticed how there are companies, and people, who just have a knack for getting everyone to say yes to whatever they’re asking? Well, good news, it’s not an innate gift, it’s actually, whether the person doing the asking knows it or not, simply the science of persuasion being put into effect. Yes,…

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Heuristics: The secret sales weapon you might already be using

Heuristics: The secret sales weapon you might already be using

There’s a simple truth that philosophers have been waxing poetic about since the advent of philosophy. People are not blank slates. Everyone has a collection of emotions, experiences, and preconceived notions that they bring to the table no matter what they’re doing. That means that anyone who receives your marketing materials or comes to your…

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The definitive guide to naming your company

The definitive guide to naming your company

A rose by any other name  smell as sweet," but a company hangs a lot more than just scent on its name. You might have thought that coming up with a viable business idea was the hardest part of the start-up process, but you’d be mistaken. Ideas are a dime a dozen, while great names are…

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Framing matters – use your words well

Framing matters – use your words well

You’ve probably heard the saying “nothing happens in a vacuum,” but you’ve probably never considered it in the context of content marketing, and yet, you’d be surprised at how aptly it applies. When we explored

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Five reasons why blog list posts work

Five reasons why blog list posts work

Blogging is full of questions: Should I write this post? Is the title catchy enough? Do I have enough supporting material? How is the readability? Is the subject interesting? And many questions means many answers, a lot of which contradict each other. One such question is should I use lists when writing a blog post?…

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The importance of setting goals in marketing

The importance of setting goals in marketing

When building a doghouse, do you need a hammer or a saw? You probably need both, but it’s likely that you need to use the saw first and the hammer second. The modern business era is paradoxically plagued with both immense opportunity and the overwhelming distraction of having too many options to get there. It…

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