Monthly Archives :

May 2017

14 digital marketing conferences you can’t miss in 2016

14 digital marketing conferences you can’t miss in 2016

Even though the content marketing scene has been booming over the past few years, most companies still have a lot to learn. The Content Marketing Institute's 2016 study on trends in the B2B community found, "Only 32% of B2B marketers sophisticated/mature with content marketing." The report went on to say 48% of respondents are aware…

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2560 1707 Hunter & Bard
10 worthwhile post sales marketing tools

10 worthwhile post sales marketing tools

Convincing someone to purchase your products can be a costly endeavor. With wildly fluctuating advertising rates, oftentimes you might not recoup the customer acquisition costs until the second or third sale. That’s why assuming that you’re done marketing to someone once they’ve made a purchase is a rooky mistake you shouldn’t make. Here are some…

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2560 1707 Hunter & Bard
5 great conversion rate optimization (CRO) tricks you should know

5 great conversion rate optimization (CRO) tricks you should know

Conversions are all about ensuring a visitor to your website undertakes an action while engaging with your brand. That’s right. Conversion equals action, not sale. Despite common belief, “conversion” doesn’t directly reference the total number of sales that have occurred via your website. Instead, the conversion rate relates to any measureable action undertaken by a…

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2150 1440 Hunter & Bard
5 compelling reasons to have a blog on your SaaS website

5 compelling reasons to have a blog on your SaaS website

When you’re just getting started and your scrappy team is already stretched to the max, it’s hard to embrace the concept that, on top of everything else, you need to create and maintain a company blog. And yet, we’re here to tell you that we don’t just suggest that you do, we insist on it.…

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2560 1708 Hunter & Bard
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