Monthly Archives :

January 2018

Become a category leader by creating a category

Become a category leader by creating a category

"I want my company to become a category leader, only the category I believe we belong in doesn't exist. How do you create a category?" I was almost finished my workshop on Thought Leadership, Creating Category Leaders and one of the students asked me this question. He explained to me that he was the Chief Marketing Officer…

read more
1528 835 Hunter & Bard
Start Typing