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September 2022

Evaluate progress and measure results – The S.C.A.L.E. ABM framework

Evaluate progress and measure results – The S.C.A.L.E. ABM framework

The final stage in the S.C.A.L.E framework is to evaluate the campaign’s process, measure what has been working, and more crucially, what hasn’t. You want to be able to replicate successful results and learn from unsuccessful ones. Here are the steps that can be used to evaluate, measure, and clarify results. A framework that helps…

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