What’s the best way to get ahead in your career? In the inaugural episode of ABM Insider, Shira talks with Seagate Technology Senior Program Manager Dan Cafiero. They chat about his wide range of marketing and advertising experience, as well as some of the biggest lessons he’s learned about how to be successful implementing account-based marketing for enterprises. We hope you enjoy our new podcast, ABM Insider, hosted by Hunter & Bard CEO Shira Abel.
Podcast sneak peek: Catch a glimpse of our engaging discussion in this quick highlight video. For an in-depth exploration, be sure to listen to the full podcast episode below.
While he currently oversees a small group, Dan has a good idea of what his dream ABM team would look like.
“I’d love someone to run digital activation, someone to run marketing automation, someone to run sales. That would be like the ABM trifecta for me.”
Listen to the whole episode below to hear Shira’s and Dan’s entire conversation, and be sure to check out future episodes of ABM Insider dropping every two weeks wherever you listen to your podcasts. In Episode 2, Shira is joined by Kristen Ditsch, Director of Product Marketing at SGNL.
Tap into a wealth of marketing insights and direct dialogue with industry experts. Join the ABM conversation and connect with our podcast host, Shira Abel, on LinkedIn.