How do you grow and scale products effectively in new markets? In our second episode ABM Insider, Shira talks with SGNL’s Director of Product Marketing, Kristen Ditsch. They chat about Kristen’s experience and why she chose to specialize in product marketing for emerging technologies, in addition to the importance of developing an ideal customer profile strategy and her background in MarTech. We hope you enjoy our latest podcast in the ABM Insider series, hosted by Hunter & Bard CEO Shira Abel.
Podcast sneak peek: Catch a glimpse of our engaging discussion in this quick highlight video. For an in-depth exploration, be sure to listen to the full podcast episode below.
Kristen is the Director of Product Marketing at SGNL. She is passionate about product marketing and emerging technologies with years of experience growing and scaling SaaS products. Kristen talks about the value of an ideal customer profile strategy when evolving a product during challenging economic markets, or when growing into new and emerging markets.
When it comes to ABM, Kristen believes that a healthy pipeline of prospective customers can only be developed with a clear understanding of your ICP and pairing it with a content strategy and buyer guide that addresses the pain-points they’re experiencing.
“...if you map all of your content to your ideal customer’s decisioning process as well as their buying process…do you have content that would be easy for them to find?”
Listen to the whole episode below to hear Shira’s and Kristen’s entire conversation, and be sure to check out future episodes of ABM Insider dropping every two weeks wherever you listen to your podcasts. In Episode 3, Shira is joined by Bill Odell, founder of Odell Marketing.
Tap into a wealth of marketing insights and direct dialogue with industry experts. Join the ABM conversation and connect with our podcast host, Shira Abel, on LinkedIn.