Hunter & Bard is a San Francisco-based B2B strategy consultancy that helps deep-tech and enterprise SaaS companies fix their positioning and close larger deals.
Perception = (Story × Visibility) ÷ Noise
Your buyer's perception of you is shaped long before the first call. We engineer that perception so you show up as the obvious choice.
Shira Abel is the founder and CEO of Hunter & Bard, a B2B positioning and strategy consultancy based in San Francisco. With a Kellogg MBA and 20+ years of experience in B2B marketing, she has helped companies ranging from early-stage startups to Fortune 500 enterprises sharpen their positioning and accelerate revenue.
Shira is a globally recognized keynote speaker on perception strategy, enterprise positioning, and the psychology of B2B buying decisions. She has been published in Forbes, HuffPost, Wired, and The Next Web.
Credentials:
Daina Reed is the founding designer and partner at Hunter & Bard. With 15+ years of experience in product design and brand strategy, she brings a rare combination of enterprise UX expertise and creative vision to every engagement.
Before Hunter & Bard, Daina served as Senior Product Designer at Dun & Bradstreet, where she redesigned compliance and risk intelligence platforms used by global enterprises. She specializes in translating complex B2B products into clear, compelling visual experiences.
Credentials:
Hunter & Bard is a San Francisco-based B2B strategy consultancy founded in 2011 by Shira Abel. We help deep-tech and enterprise SaaS companies fix their positioning, sharpen their messaging, and close $100K+ deals.
We work with B2B leaders who are tired of being overlooked, underestimated, or mistaken for their competitors. Our specialty is turning complex, technical products into clear, compelling stories that win enterprise deals.
We believe that perception drives revenue. If your buyers can't tell you apart from the next vendor in 30 seconds, you have a positioning problem — not a marketing problem. We fix that.
Perception = (Story × Visibility) ÷ Noise
This framework drives everything we do. Your story has to be sharp. Your visibility has to be strategic. And you have to cut through the noise — not add to it.
Shira Abel — Founder & CEO. Kellogg MBA. 20+ years in B2B marketing. Former CMO. Keynote speaker. Published in Forbes, HuffPost, and Wired. Specialist in enterprise positioning and perception strategy.
Daina Reed — Founding Designer & Partner. 15+ years in product and brand design. Former Senior Product Designer at Dun & Bradstreet. Specialist in enterprise UX, visual identity, and design systems.