Hunter & Bard is a San Francisco-based B2B strategy consultancy that helps deep-tech and enterprise SaaS companies fix their positioning and close larger deals.
Shira Abel is the founder and CEO of Hunter & Bard, a B2B positioning and strategy consultancy based in San Francisco. With a Kellogg MBA and 20+ years of experience in B2B marketing, she has helped companies ranging from early-stage startups to Fortune 500 enterprises sharpen their positioning and accelerate revenue.
Shira is a globally recognized keynote speaker on perception strategy, enterprise positioning, and the psychology of B2B buying decisions. She has been published in Forbes, HuffPost, Wired, and The Next Web.
Credentials:
Hunter & Bard has worked with:
"Shira and team are invaluable assets to any company getting serious about marketing and sales... We've accelerated our marketing work immensely with her help, and I can't recommend her enough." — Dan Barak, CEO, Stackbit
"Highly recommend Hunter & Bard! They delivered a great design with on-point messaging under a tight timeline. They gave strategic advice and created an intuitive information architecture, resulting in a fantastic website that converts significantly better." — Tina Tran, Marketing Manager, Livestories
"Hunter & Bard provided killer marketing that helped us close deals... The rebranding they provided helped us build trust with Fortune 500 companies and improved our rapport with customers. I can't recommend them enough!" — John Pedroza, Head of Sales, Coral Active
"U.S. expansion looks simple on a slide and brutally different in the field. Shira's program gives you the structure and execution support to turn 'we should go to the U.S.' into real pipeline. Save time, avoid costly mistakes, and get to revenue faster." — Ivan Belokhvostikov, CEO & Co-founder, Cybernet AI
"Hunter & Bard has been instrumental in helping us build our branding and marketing strategy from the ground up. Shira and her team take the time to understand even the most complex technologies like ours so they can be true partners in helping us deliver our product to the world." — Ray Wong, Senior Director of Business Development, Twinify
"I've worked with plenty of consultants, but the speed of insight here is on another level. In our first call, we completely reframed our messaging. And when we took it to market, the difference was real. Prospects were actually getting it. The conversations changed. The depth of market understanding was immediate." — Paulius Rakauskas, CEO, Matom.ai