The Ultimate Account Based Marketing Playbook

Help sales land larger closed-wins.

As an Enterprise Marketer, you’re being judged on the influence you have on brand, accounts, and closed-wins. Account Based Marketing (ABM) is the missing puzzle piece that connects all of these items while aligning marketing and sales. 

Utilize the best practices in this ABM playbook to succeed as an account based marketer, increase conversions on high-quality accounts, and see your closed-wins grow. 

In this Playbook:

  • What is ABM & who is it for?
  • Measure for optimization 
  • 15 touchpoints in your customer journey
  • How to target the most significant and valuable accounts
  • And so much more!
Download the playbook now and get started on aligning sales and marketing to land larger accounts.
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