As an Enterprise Marketer, you’re being judged on the influence you have on brand, accounts, and closed-wins. Account Based Marketing (ABM) is the missing puzzle piece that connects all of these items while aligning marketing and sales.
Utilize the best practices in this ABM playbook to succeed as an account based marketer, increase conversions on high-quality accounts, and see your closed-wins grow.
In this Playbook:
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