Connect with your customer
Account-based marketing starts with understanding your sales process, progresses to developing an impactful campaign, and culminates in delivering active, high-value accounts.
SENIOR MANAGER -
PRODUCT MARKETING, UL
“Hunter & Bard refreshed our messaging and content while also developing an Account-Based Marketing (ABM) campaign that yielded early success. They collaborated with our marketing and sales team to research and target our ideal customer profile. The team tested messaging to confirm assumptions and updated our customer journey. We are thrilled with the results and are now transforming the campaign into a program. Hunter & Bard has been an excellent and adaptable partner.”
Strategy, execution, results
Account-based marketing isn’t a gimmick. It’s also not for everyone.
How we do it? We love our S.C.A.L.E. framework:
Secure ABM program goals
Begin with a purpose. Whether you’re carving out your objectives or seeking guidance to frame them, our expertise ensures that your ambitions align with realistic outcomes.
Choose strategic accounts
Your marketing should resonate. By diligently analyzing prospects, we filter out the right decision-makers in companies that genuinely require your offerings.
Advance targeting tactics
Customization is key. Reviewing past strategies helps pinpoint effective methodologies. With ABM, we resonate with your audience by addressing their explicit needs and concerns.
Lead a seamless campaign
Collaborative effort leads to success. ABM is a synergy between marketing and sales. By aligning both teams from the get-go, we ensure that the most qualified leads are always on your radar.
Evaluate progress, measure results
Continuous growth requires reflection. Post-launch, we remain engaged in the campaign’s pulse, gauging its effectiveness and adapting strategies as needed. Every campaign becomes a learning experience.