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I LOVE WONDER, IT’S A MUST HAVE FOR CONTENT MARKETING

I LOVE WONDER, IT’S A MUST HAVE FOR CONTENT MARKETING

Wonder is a research startup that makes getting information simpler. Yes, there is Google. And Google is wonderful. It also occasionally takes more time than you have to go through all of the results to get the answer to the one question you have. Wonder fixes...

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HOW TO LAUNCH YOUR REBRAND

“If you are not embarrassed by the first version of your product, you've launched too late.” – Reid Hoffman  What is the true cost of a cheaply crowdsourced company logo? Alternately, what is the value of a poorly launched rebrand? When launching a startup, certain things naturally end...

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HOW TO BUILD CREDIBILITY WITH YOUR AUDIENCE

Thought leadership is quickly becoming the new currency in the information age. The old adage “It’s not what you know, it’s who you know” has never been more relevant, and technology has made this both a blessing and a curse. Social media has broken the...

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HOW TO AVOID SPAM FILTERS AND GET YOUR EMAILS DELIVERED

As we outlined in earlier posts, effective e-mail marketing, such as drip campaigns, are an essential marketing tool for your B2B SaaS business, but if your intended audience’s spam filter blocks your e-mail, then all of your efforts are for naught.  Since spam filters become...

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HOW TO ASK… AND GET WHAT YOU WANT

Have you ever noticed how there are companies, and people, who just have a knack for getting everyone to say yes to whatever they’re asking? Well, good news, it’s not an innate gift, it’s actually, whether the person doing the asking knows it or not,...

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HEURISTICS: THE SECRET SALES WEAPON YOU MIGHT ALREADY BE USING

There’s a simple truth that philosophers have been waxing poetic about since the advent of philosophy. People are not blank slates. Everyone has a collection of emotions, experiences, and preconceived notions that they bring to the table no matter what they’re doing. That means that...

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H&B INSIDER’S GUIDE: DEVELOPING YOUR PERSONAL WRITING STYLE

Today’s consumers are caught in the undertow of information overload. Business intelligence firm Domo reported, “Every minute, Google receives 4M search queries, Facebook users share 2.4M pieces of content, and Twitter fans send 277,000 tweets.” If you’re feeling overwhelmed, you’re not alone. The world is...

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THE DEFINITIVE GUIDE TO NAMING YOUR COMPANY

A rose by any other name [might well] smell as sweet," but a company hangs a lot more than just scent on its name. You might have thought that coming up with a viable business idea was the hardest part of the start-up process, but you’d be...

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GETTING HOOKED! IN ISRAEL WITH NIR EYAL

Nir Eyal came to lead a workshop at the Microsoft R&D Center in Hertzliya this month. Sponsored by UpWestLabs in Silicon Valley where he himself is based, the workshop was called, “Hooked! How to Drive Engagement by Creating User Habits.” Nir Eyal is a mentor...

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