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FRAMING MATTERS – USE YOUR WORDS WELL

FRAMING MATTERS – USE YOUR WORDS WELL

You’ve probably heard the saying “nothing happens in a vacuum,” but you’ve probably never considered it in the context of content marketing, and yet, you’d be surprised at how aptly it applies. When we explored heuristics we discussed the fact that people’s preconceived notions and past...

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FIVE REASONS WHY BLOG LIST POSTS WORK

Blogging is full of questions: Should I write this post? Is the title catchy enough? Do I have enough supporting material? How is the readability? Is the subject interesting? And many questions means many answers, a lot of which contradict each other. One such question...

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THE IMPORTANCE OF SETTING GOALS IN MARKETING

When building a doghouse, do you need a hammer or a saw? You probably need both, but it’s likely that you need to use the saw first and the hammer second. The modern business era is paradoxically plagued with both immense opportunity and the overwhelming...

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THE INTRIGUE OF A PECULIAR WORD CHOICE

The joy of being a dreamer is that I see the world as a complex and colorful place where every moment is brimming with excitement and my next adventure is just around the bend. Or at least that’s what I tell myself. I’m not secretly...

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THE ONE ESSENTIAL MARKETING TOOL YOU MAY BE FORGETTING

“This year I’m going to the gym every day.” A common New Year’s resolution we are all too familiar with. January is when gyms see memberships go up. Gym regulars get frustrated that they can’t use their favorite machines at their usual times. Many feel...

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THE PROCESS OF BRANDING

The first thing you need to realize, is that you don't own your brand, your customers and employees do. Every interaction you have with a customer at any time, and the feeling your customer is left with after that interaction, is your brand. How do you...

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THE PSYCHOLOGY OF MARKETING

There is a social science to marketing. We try to get inside the mind of our target market and using that information along with statistical research create a persona based on our results. The only way for people to remember us is by capturing their...

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THE SECRET STRENGTH OF CONTENT MARKETING

I went to a Superbowl party today where there were a bunch of start up people guys, and as often happens in situations like this, someone asked me what I did for a living. Typically there will be some questions and the person will either understand content...

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THE SECRET TO RUNNING A SAAS SOCIAL MEDIA ACCOUNT

“Consistency” is more than a tasting note for a delicious fudge brownie, it’s the secret to running your company’s social media presence. Did you know that you can schedule your posts in advance to deploy throughout the week? Some of the frequent mistakes our specialists notice are...

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