Advance targeting tactics – The S.C.A.L.E. framework for ABM
This brief should be shared with the rest of your marketing team as well as your sales team. Your sales team is a valuable source of insight in this phase…
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Learn the S.C.A.L.E. framework for ABM – Start by securing goals
Account-based marketing (ABM) can reap huge dividends for high contract value (ACV) deals, from increased engagement, to higher ROI, improved win rates, and high potential for cross-selling. It can also…
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What data-backed results to expect from ABM
Top-tier accounts expect superior service. Broad outreach and generic messaging doesn’t really speak to anyone and rarely hits home. Account-based marketing (ABM) targets the right people, at the right companies,…
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