Posts By :

Shira

Evaluate progress and measure results – The S.C.A.L.E. ABM framework

Evaluate progress and measure results – The S.C.A.L.E. ABM framework

The final stage in the S.C.A.L.E framework is to evaluate the campaign’s process, measure what has been working, and more crucially, what hasn’t. You want to be able to replicate successful results and learn from unsuccessful ones. Here are the steps that can be used to evaluate, measure, and clarify results. A framework that helps…

read more
2560 1344 Hunter & Bard
Enterprise marketing during COVID-19

Enterprise marketing during COVID-19

  Yes, enterprise marketing still needs to market and sell. Without it businesses will die, and then we’ll have people out of work on top of dealing with a pandemic and self-isolation. So let’s talk about work, shall we? (Adapted from my post on

read more
1920 1280 Hunter & Bard
Social media KPIs – What matters?
Social Media Key Performance Indicators

Social media KPIs – What matters?

Social media KPIs (Key Performance Indicators), just how do you know when your social media is a hit or a flop? How do you figure out what to fix? Which channel to invest your time in? As with everything in business, and in life in general, what matters all depends on what your goal is…

read more
1920 1280 Hunter & Bard
Start Typing