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Shira

Testing 3 different AI platforms to generate images

Testing 3 different AI platforms to generate images

Everything is simple until it's not.I've been using generative AI for images for a while now. I consider myself okay at prompts, so when I needed an image for

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Our Favorite 5 AI Marketing Tools Right Now and Why

Our Favorite 5 AI Marketing Tools Right Now and Why

Every day another 3756 AI tools are launched to the market, give or take 73. Yes, we're in an AI bubble, but that doesn't mean that AI is irrelevant or hype. It just means that too many businesses are being started that are simply wrappers of the real technology and don't have enough value to…

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Evaluate progress and measure results – The S.C.A.L.E. ABM framework

Evaluate progress and measure results – The S.C.A.L.E. ABM framework

The final stage in the S.C.A.L.E framework is to evaluate the campaign’s process, measure what has been working, and more crucially, what hasn’t. You want to be able to replicate successful results and learn from unsuccessful ones. Here are the steps that can be used to evaluate, measure, and clarify results. A framework that helps…

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Enterprise marketing during COVID-19

Enterprise marketing during COVID-19

  Yes, enterprise marketing still needs to market and sell. Without it businesses will die, and then we’ll have people out of work on top of dealing with a pandemic and self-isolation. So let’s talk about work, shall we? (Adapted from my post on

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