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Shira

Social media KPIs – What matters?
Social Media Key Performance Indicators

Social media KPIs – What matters?

Social media KPIs (Key Performance Indicators), just how do you know when your social media is a hit or a flop? How do you figure out what to fix? Which channel to invest your time in? As with everything in business, and in life in general, what matters all depends on what your goal is…

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Craft your messaging to match your audience

Craft your messaging to match your audience

Messaging is in everything we do, even when we don't realize it. Are you a parent of small children? Do you curse? (And would rather keep cursing than stop?) Tell your kids curse words are "Car words. Words you're are not allowed to use until you are old enough to drive a car." Many years ago, when…

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Become a category leader by creating a category

Become a category leader by creating a category

"I want my company to become a category leader, only the category I believe we belong in doesn't exist. How do you create a category?" I was almost finished my workshop on Thought Leadership, Creating Category Leaders and one of the students asked me this question. He explained to me that he was the Chief Marketing Officer…

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Marketing SaaS to enterprise means your website is king

Marketing SaaS to enterprise means your website is king

Your website is the unsung hero in your marketing mix. Always on, it stands there waiting to be perused by your future customers. Welcoming them in, and giving them the information they need to know to make the wisest of decisions - to choose you. Are you giving your website the attention it deserves? “57%—that’s how far…

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13 SaaS tools I cannot live without – 2017 version

13 SaaS tools I cannot live without – 2017 version

These are the MarTech, project, and sales SaaS tools I cannot live without. Some of the list is for Hunter & Bard and other SaaS tools are Must Haves for our clients. I go through phases with tools. Sometimes I love them and cannot live without them. Other times I get fed up (typically when…

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7 things that matter when marketing to enterprise

7 things that matter when marketing to enterprise

Marketing to enterprise is a completely different beast than most other markets where its single person, or a few people, deciding on a purchase. According to And the new Demand Waterfall from Fortunately they are not negating opinions. The SiriusDecisions Waterfall is more on the side of the seller's experience and the bow-tie encompases both.…

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Ten things you’ll learn from our behavior engineering canvas

Ten things you’ll learn from our behavior engineering canvas

The first step to solving any problem is to get everybody on the same page. In most companies, that’s easier said than done. Most projects have input from several departments with different agendas, and sometimes egos get in the way. Hunter & Bard developed a tool for working through these roadblocks based on our 20+…

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Startups and the importance of WOMM

Startups and the importance of WOMM

The startup world is full of stories of previously unheard of apps or services that become all the rage as soon as they ship. The startup Mailbox is one recent case in point.

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The 7 SaaS conferences you must attend in 2016

The 7 SaaS conferences you must attend in 2016

New Years is all about parties, champagne, and resolutions. This year, instead of making resolutions you will never keep, like only eating two bars of dark chocolate a week or trying to make it to the gym once every other month, make plans to attend some here.   4. MicroConf MicroConf is a two-day conference…

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