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Shira

SQL? MQL? What’s the BFD?

SQL? MQL? What’s the BFD?

Everyone knows that in order to make sales, you need leads. Without leads you’d have no one to actually sell to. But what most people don’t know is that there’s a world of difference between someone who makes an inquiry and an actual lead that will convert to a sale.   Let’s break it down,…

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Setting up an effective drip marketing campaign

Setting up an effective drip marketing campaign

An email drip marketing campaign is an important component of a well-crafted and well-timed email drip marketing campaign can radically improve the quality of your marketing sales leads and your revenue. We also covered the different types of email drip campaigns and why and when they should be deployed. Now it’s time to take a…

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Our mantra for 2016 is “Pilots Simply Love Defying Gravity.”

Our mantra for 2016 is “Pilots Simply Love Defying Gravity.”

Don’t make resolutions for 2016. Just remember the mantra “Pilots Simply Love Defying Gravity.” It’s an easy to remember mnemonic for “Prepare. Simplify. Learn. Discipline. Gratitude.” And it also reminds us that nothing is impossible when you put your mind to it. How does this mantra apply to your life? We’ve included a few examples…

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My 11 top tech reading resources

My 11 top tech reading resources

I love reading and I read prolifically. Every day I read and skim dozens of articles to keep up with new things in marketing, tech, SaaS specific and management. I don't have time to look everywhere, so there are a few places online which are my Go To places for well curated information sharing. E.g.…

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The 7 SaaS conferences you must attend in 2017

The 7 SaaS conferences you must attend in 2017

Last year we started the 7 SaaS Conferences You Must Attend list and it was one of our most trafficked blog posts, so we are continuing the tradition this year. We focused on larger conferences this time around, as they have proven to pack more value, and are more likely to be around the following…

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Croutons were created as a way to reuse and repurpose old bread.

Croutons were created as a way to reuse and repurpose old bread.

Croutons were created as a way to reuse and repurpose old bread. The term ‘content’ is a catch-all phrase to describe shareable information. It’s about as descriptive as asking someone to bring bread to a potluck dinner. This information can include the latest industry research, a simple explanation of a detailed topic, details about important…

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B2B marketing – The decision-making process

B2B marketing – The decision-making process

Put yourself in the shoes of your buyers. What concerns his or her daily life? Does she or he have a family? Is he or she afraid of making the wrong decision at work, in fear that it will mean they will lose face - or worse, their job? How many other people rely on…

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The drip campaigns you need and when to use them

The drip campaigns you need and when to use them

There are two ways to go about gardening. You can leave your garden alone to do its thing and hose it down thoroughly when it’s starting to look a little dry. Or you can carefully set up a drip system that delivers water in small quantities at regular, carefully selected times. Which do you think…

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My 10 must-have marketing tools

My 10 must-have marketing tools

There are so many tools out there that it's impossible to know them all. Every day another amazing must have SaaS tool is released to the market that can slice, dice and serve your data and give you amazing insight. Do you have all day to spend looking up, trying and testing the latest tools…

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Marketing debt – What is it? And why do you care?

Marketing debt – What is it? And why do you care?

You've had your startup for awhile. You've bootstrapped, and you've succeeded. Your sales team has grown and has been kicking ass, only you haven't invested in marketing. And now you're starting to feel it. Your marketing just might be a Big Hot Mess. You proudly grew with moderate, or no, investment. And that means everything, justifiably,…

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