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Shira

Marketing debt – What is it? And why do you care?

Marketing debt – What is it? And why do you care?

You've had your startup for awhile. You've bootstrapped, and you've succeeded. Your sales team has grown and has been kicking ass, only you haven't invested in marketing. And now you're starting to feel it. Your marketing just might be a Big Hot Mess. You proudly grew with moderate, or no, investment. And that means everything, justifiably,…

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Marketing agency vs. in house – pros and cons

Marketing agency vs. in house – pros and cons

“What’s the benefit to taking an agency? Why not take this in-house?” At some point during nearly every single new client meeting, we get asked this question. Since it is such a popular question, we figured it would make sense to help more companies answer that question by writing this blog post. Before I started…

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Making content marketing segmentation simple

Making content marketing segmentation simple

I love mentoring. It gets me up close and personal with issues that startups are having right now, keeps my skills sharp by solving a multitude of problems, and allows me to give back. This week I mentored at Behavior Engineering Canvas. In this case, the benefit for the customer is the same, but the…

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Is the sales funnel ruining your conversion rate?

Is the sales funnel ruining your conversion rate?

We all know about the tried and true trusted sales funnel and how it helps to weed out unqualified leads so your sales team can focus on qualified leads and increase productivity. The trusted sales funnel allows you to source leads and then nurture them to ensure that as many as possible convert into clients.…

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Interview with Pere Codina from Kompyte: Growth, marketing tools, outbound marketing

Interview with Pere Codina from Kompyte: Growth, marketing tools, outbound marketing

What do you do when you have a new product and almost no dialogue with your market? When copying and pasting a strategy from the competition is not an option and you have to learn from your own mistakes? Looking back over the past almost three years, based on the experience he had with Kompyte…

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I love Wonder, it’s a must-have for content marketing

I love Wonder, it’s a must-have for content marketing

Hunter Walk's blog post virtual assistants. His post includes a free question, so I tried it out. I was looking to find out exactly how long the average tenure is for a content marketer inside a company for the post Table 6. Median Years Of Tenure With Current Employer For Employed Wage And Salary Workers…

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How to launch your rebrand

How to launch your rebrand

“If you are not embarrassed by the first version of your product, you've launched too late.” – Reid Hoffman  What is the true cost of a cheaply crowdsourced company logo? Alternately, what is the value of a poorly launched rebrand? When launching a startup, certain things naturally end up being placed lower on the priority…

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