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Shira

A beginner’s guide to SEO

A beginner’s guide to SEO

All Google has ever wanted was to deliver the best search results to the people searching for them. All anyone with a website has ever wanted was to make sure that their site was optimized so well that they would be the top result Google served up. What has ensued is an almost 20 year-long…

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Why you should consider growth hacking

Why you should consider growth hacking

Growth hacking is a term that gets bantered around a lot in the start-up world, so you might already know what it’s all about, but, just for those who don’t, growth hacking is the fast-paced marketing and product development experimentation process that allows companies to identify the best ways to grow their business. A growth…

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The importance of knowing your audience

The importance of knowing your audience

Every message you share with the marketplace either attracts attention, repels attention or gets lost in the shuffle. I recently saw a magnet that read “Your Vibe Attracts Your Tribe”. That rings true in both business and social circles. People like people who are like them. As leadership expert John Maxwell said “Values hold the…

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Why you still need SEO in 2016

Why you still need SEO in 2016

There’s no doubt that mobile use, influencer marketing, and social media are radically changing the landscape of marketing. In fact, they’re so popular and top of mind that it’s tempting to focus entire marketing budgets and efforts in those directions. However, that would be a tragically short sighted mistake to make. We now know that…

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Why your clients aren’t converting and what you can do to change that

Why your clients aren’t converting and what you can do to change that

Most people spend countless hours designing their website, and then, when the project is done, never spend much time thinking about it again. Then they look at their stats and lament that only a tiny fraction of the people stopping by their site actually sign up for their services. There are some very good reasons…

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You are not the hero

You are not the hero

Everyone is the hero in their own story. Everyone else is just a character we use to further our story. Sometimes these characters are incredibly evil. Sometimes they are really amazing. A few months ago, my friend Shira told me a story about what transpired on her recent trip with her sons to Toronto. Her…

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You won’t believe how clickbait and direct marketing come together

You won’t believe how clickbait and direct marketing come together

It’s tempting to blame the Buzzfeeds and Gawkers of the world on what we know as the clickbait epidemic, that thing where writers craft annoyingly alarmist and vague headlines to coerce readers into clicking on their links and reading their articles. But the trend that has sadly moved from the dredges of the Internet and…

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14 digital marketing conferences you can’t miss in 2016

14 digital marketing conferences you can’t miss in 2016

Even though the content marketing scene has been booming over the past few years, most companies still have a lot to learn. The Content Marketing Institute's 2016 study on trends in the B2B community found, "Only 32% of B2B marketers sophisticated/mature with content marketing." The report went on to say 48% of respondents are aware…

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10 worthwhile post sales marketing tools

10 worthwhile post sales marketing tools

Convincing someone to purchase your products can be a costly endeavor. With wildly fluctuating advertising rates, oftentimes you might not recoup the customer acquisition costs until the second or third sale. That’s why assuming that you’re done marketing to someone once they’ve made a purchase is a rooky mistake you shouldn’t make. Here are some…

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