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Shira

5 compelling reasons to have a blog on your SaaS website

5 compelling reasons to have a blog on your SaaS website

When you’re just getting started and your scrappy team is already stretched to the max, it’s hard to embrace the concept that, on top of everything else, you need to create and maintain a company blog. And yet, we’re here to tell you that we don’t just suggest that you do, we insist on it.…

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2560 1708 Hunter & Bard
What’s the business case for branding?

What’s the business case for branding?

Isn't anything just good enough? It's too hard to justify the ROI behind branding, why bother? Just put something together, it's fine. Well, it might be in the beginning because you have other priorities to focus on (sales, for example) - but just like S. Daniel Leon Whatever you do for your messaging, whatever you…

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2560 1707 Hunter & Bard
Marketing debt – What is it? And why do you care?

Marketing debt – What is it? And why do you care?

You've had your startup for awhile. You've bootstrapped, and you've succeeded. Your sales team has grown and has been exceeding goals, only you haven't invested in marketing. And now you're starting to feel it. Your marketing just might be hurting. You proudly grew with moderate, or no, investment. And that means everything, justifiably, went into…

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5 things to consider before you launch

5 things to consider before you launch

Coming up with a killer idea for a SaaS product is just the very start of the road. Before you make your first sale and see your service start to benefit someone's business there's a whole lot of ground to cover and we're not even talking about the engineering side of things. It's tempting to…

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2560 1707 Hunter & Bard
Is the sales funnel ruining your conversion rate?

Is the sales funnel ruining your conversion rate?

We all know about the tried and true trusted sales funnel and how it helps to weed out unqualified leads so your sales team can focus on qualified leads and increase productivity. The trusted sales funnel allows you to source leads and then nurture them to ensure that as many as possible convert into clients.…

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A little politeness goes a long way: Introducing Permission selling

A little politeness goes a long way: Introducing Permission selling

You have to admit that when you get a phone call while you are right in the middle of doing something and you answer, only to find that it’s just another sales call, you might get a tad frustrated. Doesn’t it annoy you that someone is trying to connect with you and trying to sell…

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Green is the new black: Four reasons why cheapium is smarter than freemium

Green is the new black: Four reasons why cheapium is smarter than freemium

As a consumer, I love Freemium. You are giving me something for free. I like free a lot. As a businessperson, I hate it. I would (almost) never advise any company to offer a Freemium model. Instead I suggest Cheapium, a smaller payment that gets the customer to open her pocketbook and become invested in…

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2560 1707 Hunter & Bard
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