The Sales Team alone cannot and will not get you to scale. And to be quite frank, it’s unfair to expect them to. They might get you to a nice size business. They might even help you to profitability – but if you’re looking to be a behemoth in your industry, they will not get you there alone. For that, you need Marketing and Sales to work together. You also need an absolutely fantastic product, but that should go without saying.
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