Understand your customer

The Behavior Engineering Canvas and Framework

We’ve found this to be a powerful tool

What Do Your Customers Really Want? And Why?

The Behavior Engineering Canvas and Framework will help you take your customer by the hand and lead them to where you want them to go. It will bring together Marketing, Product, Sales, Development and Business so that everyone is looking at the customer through the same viewpoint. Fill out the canvas with your team and share on a wall in your office.

Hunter & Bard uses the Behavior Engineering Canvas to:

  • Align our understanding of the customer with our clients
  • Create interesting, helpful and engaging content that turns a prospect into a lead
  • Consult on the best strategy to build up leads and sales according to the users behavior and motivation
  • Create iconic branding that attracts the customer and builds trust
  • Suggest product modifications based on behavior