The H&B blog

Marketing ideas for the enterprise

Evaluate progress and measure results – The S.C.A.L.E. ABM framework

Evaluate progress and measure results – The S.C.A.L.E. ABM framework

The final stage in the S.C.A.L.E framework is to evaluate the campaign’s process, measure what has been working, and more crucially, what hasn’t. You want to be able to replicate…

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Thank you, Siemens!

Thank you, Siemens!

Hunter & Bard was honored to be named one of 

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Content that’s worth your time

Content that’s worth your time

Types of content in the B2B content funnel.

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Content that converts checklist

Content that converts checklist

Nurtured leads make

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Get in front of your target market

Get in front of your target market

Each time you share anything online, potential accounts are evaluating your value. In order to take advantage of the momentary attention, it’s essential to understand your Ideal Customer Profile (ICP).…

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Enterprise marketing during COVID-19

Enterprise marketing during COVID-19

  Yes, enterprise marketing still needs to market and sell. Without it businesses will die, and then we’ll have people out of work on top of dealing with a pandemic…

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