The final stage in the S.C.A.L.E framework is to evaluate the campaign’s process, measure what has been working, and more crucially, what hasn’t. You want to be able to replicate…
read moreNow that we have covered the Even if the results aren't immediate or stellar at first, the learnings will be important to sales. Knowing who isn't interested can occasionally be…
read moreThis brief should be shared with the rest of your marketing team as well as your sales team. Your sales team is a valuable source of insight in this phase…
read moreOnce you’ve identified and secured your
read moreAccount-based marketing (ABM) can reap huge dividends for high contract value (ACV) deals, from increased engagement, to higher ROI, improved win rates, and high potential for cross-selling. It can also…
read moreHunter & Bard was honored to be named one of
read moreTop-tier accounts expect superior service. Broad outreach and generic messaging doesn’t really speak to anyone and rarely hits home. Account-based marketing (ABM) targets the right people, at the right companies,…
read moreTypes of content in the B2B content funnel.
read moreNurtured leads make
read moreEach time you share anything online, potential accounts are evaluating your value. In order to take advantage of the momentary attention, it’s essential to understand your Ideal Customer Profile (ICP).…
read moreEvents are gone for now. You’re looking to increase sales, bring better leads into your funnel, and have the sales team love you - we’re here to help with your…
read moreYes, enterprise marketing still needs to market and sell. Without it businesses will die, and then we’ll have people out of work on top of dealing with a pandemic…
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