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The land and expand model for sales is complex. This blog helps simplify it.

What's on our minds...

Enterprise Marketing During COVID-19

Yes, enterprise marketing still needs to market and sell. Without it businesses will die, and then we’ll have people out of work on top of dealing with a pandemic and self-isolation. So let’s talk about work, shall we? (Adapted from my post on LinkedIn) The markets...

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SaaStock SF 2019 Takeaways

The hyper growth of SaaS companies comes with some exciting, but tough challenges. Last week at SaaStock West Coast a community of over 400 founders, executives, and investors came together in San Francisco, CA to address some common challenges. While our CEO Shira Abel took...

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Social Media Key Performance Indicators

Social Media KPIs – What Matters?

Social media KPIs (Key Performance Indicators), just how do you know when your social media is a hit or a flop? How do you figure out what to fix? Which channel to invest your time in? As with everything in business, and in life in...

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Craft your messaging to your audience

Craft Your Messaging to Match Your Audience

Messaging is in everything we do, even when we don't realize it. Are you a parent of small children? Do you curse? (And would rather keep cursing than stop?) Tell your kids curse words are "Car words. Words you're are not allowed to use until you are old enough to...

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Ferdinand Goetzen on Growth Hacking and Experimentation

[embed]http://traffic.libsyn.com/saasinsider/SI_092.mp3[/embed] Everyone is talking about growth hacking, but few have a true understanding of what it really means to be a growth hacker. Growth hackers separate themselves from other marketers by working the full funnel. The goal of a digital marketer is to build awareness of...

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SaaS Insider Podcast: Whitney Sales on Growing and Selling in New Markets

[embed]http://traffic.libsyn.com/saasinsider/SI_091.mp3[/embed] The world of sales has transformed in many exciting and inspiring ways: Forget the sleazy salesman stereotype you are used to, today sales success is all about making meaningful connections with clients. Salespeople need to be transparent, and even more importantly, knowledgeable in their field....

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Become a Category Leader by Creating a Category

"I want my company to become a category leader, only the category I believe we belong in doesn't exist. How do you create a category?" I was almost finished my workshop on Thought Leadership, Creating Category Leaders and one of the students asked me this question. He explained to...

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