The Hunter & Bard Herald - What We Are Thinking About Marketing and Design
 

The land and expand model for sales is complex. This blog helps simplify it.

What's on our minds...

Content that Converts Checklist: Relevant Messaging, Easy on the Eyes, Social Proof, Clear and Concise CTA, Optimize for Algorithms, Visuals

Content that Converts Checklist

Nurtured leads make 47 percent larger purchases compared to non-nurtured leads. So that means, to convert your leads into better customers you must provide your audience with the information and content needed to make a buying decision and develop deep, trustworthy relationships. In order to...

Read More

Get in Front of Your Target Market

Each time you share anything online, potential accounts are evaluating your value. In order to take advantage of the momentary attention, it’s essential to understand your Ideal Customer Profile (ICP). Every aspect of the buyer's journey should be based around your ICP. As B2B buyers’...

Read More

Enterprise Marketing During COVID-19

Yes, enterprise marketing still needs to market and sell. Without it businesses will die, and then we’ll have people out of work on top of dealing with a pandemic and self-isolation. So let’s talk about work, shall we? (Adapted from my post on LinkedIn) The markets...

Read More

SaaStock SF 2019 Takeaways

The hyper growth of SaaS companies comes with some exciting, but tough challenges. Last week at SaaStock West Coast a community of over 400 founders, executives, and investors came together in San Francisco, CA to address some common challenges. While our CEO Shira Abel took...

Read More