Broad outreach and generic messaging that doesn’t really speak to anyone has a harder time hitting home with a top-tier account expecting superior service. Account-based marketing (ABM) targets the right people at the right companies with the right communication approach, enabling companies to prioritize their...
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Hunter & Bard was honored to be named one of Siemens’ Small & Diverse Supplier of the Year for 2021. As an account-based marketing firm, our team has partnered with several divisions of Siemens to tackle one of the most important issues of our day: cybersecurity...
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Types of content in the B2B content funnel....
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Nurtured leads make 47 percent larger purchases compared to non-nurtured leads. So that means, to convert your leads into better customers you must provide your audience with the information and content needed to make a buying decision and develop deep, trustworthy relationships. In order to...
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Each time you share anything online, potential accounts are evaluating your value. In order to take advantage of the momentary attention, it’s essential to understand your Ideal Customer Profile (ICP). Every aspect of the buyer's journey should be based around your ICP. As B2B buyers’...
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Events are gone for now. You’re looking to increase sales, bring better leads into your funnel, and have the sales team love you - we’re here to help with your sales enablement. There’s been a lot written about content marketing. Some say there’s too much noise,...
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Yes, enterprise marketing still needs to market and sell. Without it businesses will die, and then we’ll have people out of work on top of dealing with a pandemic and self-isolation. So let’s talk about work, shall we? (Adapted from my post on LinkedIn) The markets...
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The hyper growth of SaaS companies comes with some exciting, but tough challenges. Last week at SaaStock West Coast a community of over 400 founders, executives, and investors came together in San Francisco, CA to address some common challenges. While our CEO Shira Abel took...
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Marketing to enterprise is a completely different beast. It’s unlike most other markets where a single person or a few people decide on a purchase. SiriusDecisions says an enterprise sale can have 10 or more buyers. A committee decides whether to purchase your product or...
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