Blog - Hunter & Bard

Advance targeting tactics – The S.C.A.L.E. framework for ABM

This brief should be shared with the rest of your marketing team as well as your sales team. Your sales team is a valuable source of insight in this phase…

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Choosing strategic accounts – The S.C.A.L.E. ABM framework

Once you’ve identified and secured your

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Learn the S.C.A.L.E. framework for ABM – Start by securing goals

Account-based marketing (ABM) can reap huge dividends for high contract value (ACV) deals, from increased engagement, to higher ROI, improved win rates, and high potential for cross-selling. It can also…

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Thank you, Siemens!

Hunter & Bard was honored to be named one of

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What data-backed results to expect from ABM

Top-tier accounts expect superior service. Broad outreach and generic messaging doesn’t really speak to anyone and rarely hits home. Account-based marketing (ABM) targets the right people, at the right companies,…

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Content that’s worth your time

Types of content in the B2B content funnel.

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Content that converts checklist

Nurtured leads make

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