Content That’s Worth Your Time
on August 06, 2020 9:08Types of content in the B2B content funnel....
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The land and expand model for sales is complex. This blog helps simplify it.
What's on our minds...
Content that Converts Checklist
on June 30, 2020 14:04Nurtured leads make 47 percent larger purchases compared to non-nurtured leads. So that means, to convert your leads into better customers you must provide your audience with the information and content needed to make a buying decision and develop deep, trustworthy relationships. In order to...
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Get in Front of Your Target Market
on June 15, 2020 13:18Each time you share anything online, potential accounts are evaluating your value. In order to take advantage of the momentary attention, it’s essential to understand your Ideal Customer Profile (ICP). Every aspect of the buyer's journey should be based around your ICP. As B2B buyers’...
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How Sales Enablement Powers Growth
on April 02, 2020 16:44Events are gone for now. You’re looking to increase sales, bring better leads into your funnel, and have the sales team love you - we’re here to help with your sales enablement. There’s been a lot written about content marketing. Some say there’s too much noise,...
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Enterprise Marketing During COVID-19
on March 25, 2020 10:23Yes, enterprise marketing still needs to market and sell. Without it businesses will die, and then we’ll have people out of work on top of dealing with a pandemic and self-isolation. So let’s talk about work, shall we? (Adapted from my post on LinkedIn) The markets...
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SaaStock SF 2019 Takeaways
on September 25, 2019 9:45The hyper growth of SaaS companies comes with some exciting, but tough challenges. Last week at SaaStock West Coast a community of over 400 founders, executives, and investors came together in San Francisco, CA to address some common challenges. While our CEO Shira Abel took...
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Land and Expand: Adaptable and Scalable Marketing for B2B Sales Impact [Updated for 2019]
on March 19, 2019 20:03Marketing to enterprise is a completely different beast. It’s unlike most other markets where a single person or a few people decide on a purchase. SiriusDecisions says an enterprise sale can have 10 or more buyers. A committee decides whether to purchase your product or...
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Social Media KPIs – What Matters?
on January 16, 2019 13:26Social media KPIs (Key Performance Indicators), just how do you know when your social media is a hit or a flop? How do you figure out what to fix? Which channel to invest your time in? As with everything in business, and in life in...
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Craft Your Messaging to Match Your Audience
on October 03, 2018 17:02Messaging is in everything we do, even when we don't realize it. Are you a parent of small children? Do you curse? (And would rather keep cursing than stop?) Tell your kids curse words are "Car words. Words you're are not allowed to use until you are old enough to...
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