The H&B blog

A rose by any other name  smell as sweet," but a company hangs a lot more than just scent on its name. You might have thought that coming up with a…

Nir Eyal came to lead a workshop at the Microsoft R&D Center in Hertzliya this month. Sponsored by

You’ve probably heard the saying “nothing happens in a vacuum,” but you’ve probably never considered it in the context of content marketing, and yet, you’d be surprised at how aptly…

Blogging is full of questions: Should I write this post? Is the title catchy enough? Do I have enough supporting material? How is the readability? Is the subject interesting? And…

When building a doghouse, do you need a hammer or a saw? You probably need both, but it’s likely that you need to use the saw first and the hammer…

The joy of being a dreamer is that I see the world as a complex and colorful place where every moment is brimming with excitement and my next adventure is…

“This year I’m going to the gym every day.” A common New Year’s resolution we are all too familiar with. January is when gyms see memberships go up. Gym regulars…

The first thing you need to realize, is that you don't own your brand, your customers and employees do. Every interaction you have with a customer at any time, and…

There is a social science to marketing. We try to get inside the mind of our target market and using that information along with statistical research create a persona based…

I went to a Superbowl party today where there were a bunch of start up people guys, and as often happens in situations like this, someone asked me what I did for…

“Consistency” is more than a tasting note for a delicious fudge brownie, it’s the secret to running your company’s

Benjamin Franklin once