The H&B blog

Marketing ideas for the enterprise

The definitive guide to naming your company

The definitive guide to naming your company

A rose by any other name  smell as sweet," but a company hangs a lot more than just scent on its name. You might have thought that coming up with a…

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2560 1707 Hunter & Bard
Framing matters – use your words well

Framing matters – use your words well

You’ve probably heard the saying “nothing happens in a vacuum,” but you’ve probably never considered it in the context of content marketing, and yet, you’d be surprised at how aptly…

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2560 1707 Hunter & Bard
Five reasons why blog list posts work

Five reasons why blog list posts work

Blogging is full of questions: Should I write this post? Is the title catchy enough? Do I have enough supporting material? How is the readability? Is the subject interesting? And…

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2560 1709 Hunter & Bard
The importance of setting goals in marketing

The importance of setting goals in marketing

When building a doghouse, do you need a hammer or a saw? You probably need both, but it’s likely that you need to use the saw first and the hammer…

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2560 1707 Hunter & Bard
The intrigue of a peculiar word choice

The intrigue of a peculiar word choice

The joy of being a dreamer is that I see the world as a complex and colorful place where every moment is brimming with excitement and my next adventure is…

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2429 1621 Hunter & Bard
The one essential marketing tool you may be forgetting

The one essential marketing tool you may be forgetting

“This year I’m going to the gym every day.” A common New Year’s resolution we are all too familiar with. January is when gyms see memberships go up. Gym regulars…

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2560 1709 Hunter & Bard
The process of branding

The process of branding

The first thing you need to realize, is that you don't own your brand, your customers and employees do. Every interaction you have with a customer at any time, and…

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2560 1707 Hunter & Bard
The psychology of marketing

The psychology of marketing

There is a social science to marketing. We try to get inside the mind of our target market and using that information along with statistical research create a persona based…

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2560 1920 Hunter & Bard
The secret strength of content marketing

The secret strength of content marketing

I went to a Superbowl party today where there were a bunch of start up people guys, and as often happens in situations like this, someone asked me what I did for…

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2560 1708 Hunter & Bard
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