The first thing you need to realize, is that you don't own your brand, your customers and employees do. Every interaction you have with a customer at any time, and the feeling your customer is left with after that interaction, is your brand. How do you...
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There is a social science to marketing. We try to get inside the mind of our target market and using that information along with statistical research create a persona based on our results. The only way for people to remember us is by capturing their...
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I went to a Superbowl party today where there were a bunch of start up people guys, and as often happens in situations like this, someone asked me what I did for a living. Typically there will be some questions and the person will either understand content...
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“Consistency” is more than a tasting note for a delicious fudge brownie, it’s the secret to running your company’s social media presence. Did you know that you can schedule your posts in advance to deploy throughout the week? Some of the frequent mistakes our specialists notice are...
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Benjamin Franklin once observed, “Tell me and I forget, teach me and I may remember, involve me and I learn.” As an inbound marketer, it’s my responsibility to make sure my audience receives information in a way that they can use it, especially when the...
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Writing great content is one thing, getting people to read it is a whole other kettle of fish. It truly doesn’t matter how well written and engaging your email might be, if no one ever opens it, no one will ever get to enjoy the...
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Every month, when you sit down to start planning your editorial calendar for your online content, suddenly all those amazing ideas that you had have disappeared. Typical right? Well I’m going to tell let you in on a trade secret. There is an unspoken rule...
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I’m most creative when I’m organized and when it comes to content writing creativity and organization are an absolute must. This means a trusty to-do list is written at the beginning of every week and deadlines are notated. But by mid-week the posts are only ¾...
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Hertz Rent-A-Car (HTZ) stock price is at $17.29 a share as of this posting , down from a high of $30.61 a year ago. In my opinion, $17.29 is overvalued. As opposed to companies like Zappos, Virgin America or Eat24 whose brand values have literally been...
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