FB Pixel
 

Marketing to enterprise, SaaS, PR for B2B, Design that Sells, and more...

What's on our minds...

THE PROCESS OF BRANDING

The first thing you need to realize, is that you don't own your brand, your customers and employees do. Every interaction you have with a customer at any time, and the feeling your customer is left with after that interaction, is your brand. How do you...

Read More

THE PSYCHOLOGY OF MARKETING

There is a social science to marketing. We try to get inside the mind of our target market and using that information along with statistical research create a persona based on our results. The only way for people to remember us is by capturing their...

Read More

THE SECRET STRENGTH OF CONTENT MARKETING

I went to a Superbowl party today where there were a bunch of start up people guys, and as often happens in situations like this, someone asked me what I did for a living. Typically there will be some questions and the person will either understand content...

Read More

THE SECRET TO RUNNING A SAAS SOCIAL MEDIA ACCOUNT

“Consistency” is more than a tasting note for a delicious fudge brownie, it’s the secret to running your company’s social media presence. Did you know that you can schedule your posts in advance to deploy throughout the week? Some of the frequent mistakes our specialists notice are...

Read More

THE SECRET TO SEXY, CLICKABLE SUBJECT LINES

Writing great content is one thing, getting people to read it is a whole other kettle of fish. It truly doesn’t matter how well written and engaging your email might be, if no one ever opens it, no one will ever get to enjoy the...

Read More

THE TO-DO LIST OF AN AGILE CONTENT WRITER

I’m most creative when I’m organized and when it comes to content writing creativity and organization are an absolute must.  This means a trusty to-do list is written at the beginning of every week and deadlines are notated. But by mid-week the posts are only ¾...

Read More

DEAR HERTZ, CUSTOMER SERVICE IS MARKETING #HERTZHURTS

Hertz Rent-A-Car (HTZ) stock price is at $17.29 a share as of this posting , down from a high of $30.61 a year ago. In my opinion, $17.29 is overvalued. As opposed to companies like Zappos, Virgin America or Eat24 whose brand values have literally been...

Read More