You’ve heard it before, from us and from countless others, content is a critical component of good marketing. You need a blog and you need marketing assets like whitepapers and case studies, but more importantly, you need someone to read all the great content you...
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The objective of a Call to Action (CTA) is pretty self-evident. We’ve all been around the Internet a few times. We’re all familiar with the fact that when we visit a website, pretty much any website, at some point or another, we’re going to be...
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A few times a year I volunteer my time to USAID and go teach and mentor startups in developing nations. Last time I went to Macedonia and taught startups from Albania, Macedonia and Kosovo. This time I was offered a chance to work with startups...
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Imagine for a moment, if you will, that you have an important message to share. Say, a B2B SaaS product you want to sell, for instance. Now, imagine that you’re trying to sell it to a room filled with people whom you know exactly nothing...
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It doesn’t matter how beautiful your website might be or how tantalizing a product you’re selling, without a carefully crafted marketing sales funnel you’re going to lose potential customers. Fact is, not everyone who comes across your site or your product is going to be ready...
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This is a guest post by Colin Bovet, the Head of Marketing at Enplug, a digital signage company that helps organizations improve their marketing and culture through better communications. Your company has spent millions of dollars and countless hours perfecting your brand or launching a rebrand: that...
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This is a framework for companies to use in order to brainstorm on users behavior. The behavior they have, the behavior we want them to have - and why they would do what we want them to (in other words - what's the benefit to...
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The Sales Team alone cannot and will not get you to scale. And to be quite frank, it's unfair to expect them to. They might get you to a nice size business. They might even help you to profitability - but if you're looking to...
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I had a meeting with a company the other day and I had a discussion with them that I've had a hundred times before. "I don't understand the point of making a new website when it's such a big project by the time we're done it's...
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