The H&B blog

I had a meeting with a company the other day and I had a discussion with them that I've had a hundred times before. "I don't understand the point of…

There are plenty of occasions where pain is actually a good thing, and I’m not talking about BDSM. There are times when you want to put your user in pain.…

There’s an old marketing adage that dates back too many years to consider which states that people only notice something after they’ve seen it three times. Of course, back then…

Ok, let’s get real. What’s the

All Google has ever wanted was to deliver the best search results to the people searching for them. All anyone with a website has ever wanted was to make sure…

Growth hacking is a term that gets bantered around a lot in the start-up world, so you might already know what it’s all about, but, just for those who don’t,…

Every message you share with the marketplace either attracts attention, repels attention or gets lost in the shuffle. I recently saw a magnet that read “Your Vibe Attracts Your Tribe”.…

There’s no doubt that mobile use, influencer marketing, and social media are radically changing the landscape of marketing. In fact, they’re so popular and top of mind that it’s tempting…

Most people spend countless hours designing their website, and then, when the project is done, never spend much time thinking about it again. Then they look at their stats and…

Everyone is the hero in their own story. Everyone else is just a character we use to further our story. Sometimes these characters are incredibly evil. Sometimes they are really…

It’s tempting to blame the Buzzfeeds and Gawkers of the world on what we know as the clickbait epidemic, that thing where writers craft annoyingly alarmist and vague headlines to…

Even though the content marketing scene has been booming over the past few years, most companies still have a lot to learn. The Content Marketing Institute's 2016 study on trends…