The Hunter & Bard Herald - What We Are Thinking About Marketing and Design
 

The land and expand model for sales is complex. This blog helps simplify it.

What's on our minds...

THE SECRET TO SEXY, CLICKABLE SUBJECT LINES

Writing great content is one thing, getting people to read it is a whole other kettle of fish. It truly doesn’t matter how well written and engaging your email might be, if no one ever opens it, no one will ever get to enjoy the...

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THE TO-DO LIST OF AN AGILE CONTENT WRITER

I’m most creative when I’m organized and when it comes to content writing creativity and organization are an absolute must.  This means a trusty to-do list is written at the beginning of every week and deadlines are notated. But by mid-week the posts are only ¾...

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DEAR HERTZ, CUSTOMER SERVICE IS MARKETING #HERTZHURTS

Hertz Rent-A-Car (HTZ) stock price is at $17.29 a share as of this posting , down from a high of $30.61 a year ago. In my opinion, $17.29 is overvalued. As opposed to companies like Zappos, Virgin America or Eat24 whose brand values have literally been...

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10 THINGS YOU MUST KNOW ABOUT CONTENT DISTRIBUTION

You’ve heard it before, from us and from countless others, content is a critical component of good marketing. You need a blog and you need marketing assets like whitepapers and case studies, but more importantly, you need someone to read all the great content you...

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CALLS TO ACTIONS THAT ACTUALLY CONVERT

The objective of a Call to Action (CTA) is pretty self-evident. We’ve all been around the Internet a few times. We’re all familiar with the fact that when we visit a website, pretty much any website, at some point or another, we’re going to be...

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TEACHING MARKETING FOR USAID IN ODESSA, UKRAINE

A few times a year I volunteer my time to USAID and go teach and mentor startups in developing nations. Last time I went to Macedonia and taught startups from Albania, Macedonia and Kosovo. This time I was offered a chance to work with startups...

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CREATING USEFUL BUYER PERSONAS

Imagine for a moment, if you will, that you have an important message to share. Say, a B2B SaaS product you want to sell, for instance. Now, imagine that you’re trying to sell it to a room filled with people whom you know exactly nothing...

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CRAFTING THE MARKETING SALES FUNNEL THAT WORKS FOR YOU

It doesn’t matter how beautiful your website might be or how tantalizing a product you’re selling, without a carefully crafted marketing sales funnel you’re going to lose potential customers. Fact is, not everyone who comes across your site or your product is going to be ready...

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