Writing great content is one thing, getting people to read it is a whole other kettle of fish. It truly doesn’t matter how well written and engaging your email might be, if no one ever opens it, no one will ever get to enjoy the...
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Every month, when you sit down to start planning your editorial calendar for your online content, suddenly all those amazing ideas that you had have disappeared. Typical right? Well I’m going to tell let you in on a trade secret. There is an unspoken rule...
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I’m most creative when I’m organized and when it comes to content writing creativity and organization are an absolute must. This means a trusty to-do list is written at the beginning of every week and deadlines are notated. But by mid-week the posts are only ¾...
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Hertz Rent-A-Car (HTZ) stock price is at $17.29 a share as of this posting , down from a high of $30.61 a year ago. In my opinion, $17.29 is overvalued. As opposed to companies like Zappos, Virgin America or Eat24 whose brand values have literally been...
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You’ve heard it before, from us and from countless others, content is a critical component of good marketing. You need a blog and you need marketing assets like whitepapers and case studies, but more importantly, you need someone to read all the great content you...
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The objective of a Call to Action (CTA) is pretty self-evident. We’ve all been around the Internet a few times. We’re all familiar with the fact that when we visit a website, pretty much any website, at some point or another, we’re going to be...
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A few times a year I volunteer my time to USAID and go teach and mentor startups in developing nations. Last time I went to Macedonia and taught startups from Albania, Macedonia and Kosovo. This time I was offered a chance to work with startups...
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Imagine for a moment, if you will, that you have an important message to share. Say, a B2B SaaS product you want to sell, for instance. Now, imagine that you’re trying to sell it to a room filled with people whom you know exactly nothing...
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It doesn’t matter how beautiful your website might be or how tantalizing a product you’re selling, without a carefully crafted marketing sales funnel you’re going to lose potential customers. Fact is, not everyone who comes across your site or your product is going to be ready...
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