The H&B blog

Marketing ideas for the enterprise

Behavior engineering canvas and framework

Behavior engineering canvas and framework

This is a framework for companies to use in order to brainstorm on users behavior. The behavior they have, the behavior we want them to have - and why they…

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Bad things happen when you ignore marketing debt

Bad things happen when you ignore marketing debt

The Sales Team alone cannot and will not get you to scale. And to be quite frank, it's unfair to expect them to. They might get you to a nice…

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A tale of two companies – or – why you need to build a brand

A tale of two companies – or – why you need to build a brand

I had a meeting with a company the other day and I had a discussion with them that I've had a hundred times before. "I don't understand the point of…

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When pain is a good thing

When pain is a good thing

There are plenty of occasions where pain is actually a good thing, and I’m not talking about BDSM. There are times when you want to put your user in pain.…

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Why is direct marketing so important?

Why is direct marketing so important?

There’s an old marketing adage that dates back too many years to consider which states that people only notice something after they’ve seen it three times. Of course, back then…

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A beginner’s guide to SEO

A beginner’s guide to SEO

All Google has ever wanted was to deliver the best search results to the people searching for them. All anyone with a website has ever wanted was to make sure…

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Why you should consider growth hacking

Why you should consider growth hacking

Growth hacking is a term that gets bantered around a lot in the start-up world, so you might already know what it’s all about, but, just for those who don’t,…

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The importance of knowing your audience

The importance of knowing your audience

Every message you share with the marketplace either attracts attention, repels attention or gets lost in the shuffle. I recently saw a magnet that read “Your Vibe Attracts Your Tribe”.…

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Why you still need SEO in 2016

Why you still need SEO in 2016

There’s no doubt that mobile use, influencer marketing, and social media are radically changing the landscape of marketing. In fact, they’re so popular and top of mind that it’s tempting…

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Why your clients aren’t converting and what you can do to change that

Why your clients aren’t converting and what you can do to change that

Most people spend countless hours designing their website, and then, when the project is done, never spend much time thinking about it again. Then they look at their stats and…

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You are not the hero

You are not the hero

Everyone is the hero in their own story. Everyone else is just a character we use to further our story. Sometimes these characters are incredibly evil. Sometimes they are really…

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