The H&B blog

Marketing ideas for the enterprise

10 worthwhile post sales marketing tools

10 worthwhile post sales marketing tools

Convincing someone to purchase your products can be a costly endeavor. With wildly fluctuating advertising rates, oftentimes you might not recoup the customer acquisition costs until the second or third…

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2560 1707 Hunter & Bard
5 great conversion rate optimization (CRO) tricks you should know

5 great conversion rate optimization (CRO) tricks you should know

Conversions are all about ensuring a visitor to your website undertakes an action while engaging with your brand. That’s right. Conversion equals action, not sale. Despite common belief, “conversion” doesn’t…

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2150 1440 Hunter & Bard
5 compelling reasons to have a blog on your SaaS website

5 compelling reasons to have a blog on your SaaS website

When you’re just getting started and your scrappy team is already stretched to the max, it’s hard to embrace the concept that, on top of everything else, you need to…

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2560 1708 Hunter & Bard
What’s the business case for branding?

What’s the business case for branding?

Isn't anything just good enough? It's too hard to justify the ROI behind branding, why bother? Just put something together, it's fine. Well, it might be in the beginning because…

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2560 1707 Hunter & Bard
Marketing debt – What is it? And why do you care?

Marketing debt – What is it? And why do you care?

You've had your startup for awhile. You've bootstrapped, and you've succeeded. Your sales team has grown and has been kicking ass, only you haven't invested in marketing. And now you're…

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1970 1222 Hunter & Bard
5 things to consider before you launch

5 things to consider before you launch

Coming up with a killer idea for a SaaS product is just the very start of the road. Before you make your first sale and see your service start to…

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2560 1707 Hunter & Bard
A little politeness goes a long way: Introducing Permission selling

A little politeness goes a long way: Introducing Permission selling

You have to admit that when you get a phone call while you are right in the middle of doing something and you answer, only to find that it’s just…

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2560 1714 Hunter & Bard
Green is the new black: Four reasons why cheapium is smarter than freemium

Green is the new black: Four reasons why cheapium is smarter than freemium

As a consumer, I love Freemium. You are giving me something for free. I like free a lot. As a businessperson, I hate it. I would (almost) never advise any…

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2560 1707 Hunter & Bard
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