Ok, let’s get real. What’s the purpose of hiring an agency to handle the social media for your business. It’s just a few posts on Facebook, right? If a teenager can figure it out, why can’t you? The truth is, using social media to promote...
Read More
[vc_row row_type="row" use_row_as_full_screen_section="no" type="full_width" text_align="left" css_animation=""][vc_column][vc_column_text]All Google has ever wanted was to deliver the best search results to the people searching for them. All anyone with a website has ever wanted was to make sure that their site was optimized so well that they would...
Read More
Growth hacking is a term that gets bantered around a lot in the start-up world, so you might already know what it’s all about, but, just for those who don’t, growth hacking is the fast paced marketing and product development experimentation process that allows companies...
Read MoreEvery message you share with the marketplace either attracts attention, repels attention or gets lost in the shuffle. I recently saw a magnet that read “Your Vibe Attracts Your Tribe”. That rings true in both business and social circles. People like people who are like...
Read More
There’s no doubt that mobile use, influencer marketing, and social media are radically changing the landscape of marketing. In fact, they’re so popular and top of mind that it’s tempting to focus entire marketing budgets and efforts in those directions. However, that would be a...
Read More
Most people spend countless hours designing their website, and then, when the project is done, never spend much time thinking about it again. Then they look at their stats and lament that only a tiny fraction of the people stopping by their site actually sign...
Read More
Everyone is the hero in their own story. Everyone else is just a character we use to further our story. Sometimes these characters are incredibly evil. Sometimes they are really amazing. A few months ago, my friend Shira told me a story about what transpired on her...
Read More
It’s tempting to blame the Buzzfeeds and Gawkers of the world on what we know as the clickbait epidemic, that thing where writers craft annoyingly alarmist and vague headlines to coerce readers into clicking on their links and reading their articles. But the trend that...
Read More
[vc_row row_type="row" use_row_as_full_screen_section="no" type="full_width" text_align="left" css_animation=""][vc_column][vc_column_text]Even though the content marketing scene has been booming over the past few years, most companies still have a lot to learn. The Content Marketing Institute's 2016 study on trends in the B2B community found, "Only 32% of B2B marketers...
Read More