Most people spend countless hours designing their website, and then, when the project is done, never spend much time thinking about it again. Then they look at their stats and lament that only a tiny fraction of the people stopping by their site actually sign...
Read More
Everyone is the hero in their own story. Everyone else is just a character we use to further our story. Sometimes these characters are incredibly evil. Sometimes they are really amazing. A few months ago, my friend Shira told me a story about what transpired on her...
Read More
It’s tempting to blame the Buzzfeeds and Gawkers of the world on what we know as the clickbait epidemic, that thing where writers craft annoyingly alarmist and vague headlines to coerce readers into clicking on their links and reading their articles. But the trend that...
Read More
Even though the content marketing scene has been booming over the past few years, most companies still have a lot to learn. The Content Marketing Institute's 2016 study on trends in the B2B community found, "Only 32% of B2B marketers [rank themselves as] sophisticated/mature with...
Read More
Convincing someone to purchase your products can be a costly endeavor. With wildly fluctuating advertising rates, oftentimes you might not recoup the customer acquisition costs until the second or third sale. That’s why assuming that you’re done marketing to someone once they’ve made a purchase...
Read More
Conversions are all about ensuring a visitor to your website undertakes an action while engaging with your brand. That’s right. Conversion equals action, not sale. Despite common belief, “conversion” doesn’t directly reference the total number of sales that have occurred via your website. Instead, the...
Read More
When you’re just getting started and your scrappy team is already stretched to the max, it’s hard to embrace the concept that, on top of everything else, you need to create, and maintain a company blog. And yet, we’re here to tell you that we...
Read More
Last year we started the 7 SaaS Conferences You Must Attend list and it was one of our most trafficked blog posts, so we are continuing the tradition this year. ...
Read More
Put yourself in the shoes of your buyers. What concerns his or her daily life? Does she or he have a family? Is he or she afraid of making the wrong decision at work, in fear that it will mean they will lose...
Read More