Now that we have covered the Even if the results aren't immediate or stellar at first, the learnings will be important to sales. Knowing who isn't interested can occasionally be as important as knowing who is. It can help sales from wasting their time. Don’t worry, once you start seeing signs of success, everyone will…
read moreThis brief should be shared with the rest of your marketing team as well as your sales team. Your sales team is a valuable source of insight in this phase as they have direct exposure to customers, and they may have personal insights your analytics tools might not capture. Getting feedback also helps with alignment…
read moreAccount-based marketing (ABM) can reap huge dividends for high contract value (ACV) deals, from increased engagement, to higher ROI, improved win rates, and high potential for cross-selling. It can also build trust and reduce friction and frustration in the sales cycle. With that said, ABM is not effortless — it requires a lot of time…
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