Now that we have covered the Even if the results aren't immediate or stellar at first, the learnings will be important to sales. Knowing who isn't interested can occasionally be as important as knowing who is. It can help sales from wasting their time. Don’t worry, once you start seeing signs of success, everyone will…
read moreThis brief should be shared with the rest of your marketing team as well as your sales team. Your sales team is a valuable source of insight in this phase as they have direct exposure to customers, and they may have personal insights your analytics tools might not capture. Getting feedback also helps with alignment…
read moreOnce you’ve identified and secured your
read moreAccount-based marketing (ABM) can reap huge dividends for high contract value (ACV) deals, from increased engagement, to higher ROI, improved win rates, and high potential for cross-selling. It can also build trust and reduce friction and frustration in the sales cycle. With that said, ABM is not effortless — it requires a lot of time…
read moreTop-tier accounts expect superior service. Broad outreach and generic messaging doesn’t really speak to anyone and rarely hits home. Account-based marketing (ABM) targets the right people, at the right companies, with the right communication approach. ABM helps companies prioritize their marketing efforts by focusing on accounts that matter. This approach drives more closed wins and…
read moreEvents are gone for now. You’re looking to increase sales, bring better leads into your funnel, and have the sales team love you - we’re here to help with your sales enablement. There’s been a lot written about content marketing. Some say there’s too much noise, others say that it’s all about the distribution. They…
read moreMarketing to enterprise is a completely different beast. It’s unlike most other markets where a single person or a few people decide on a purchase. 1. Understand the role of emotion The enterprise customer has two things in mind: Will this purchase go well and get me a raise/promotion? Will this purchase go badly and get…
read moreWhat is Account Based Marketing? ABM, or Account Based Marketing is a new term for an old way of selling. Once upon a time, before the internet, companies selling to enterprise had a list of the top accounts they wanted to reach. Marketing worked with Sales to find different strategies to get to know the…
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