B2B

Content that’s worth your time

Content that’s worth your time

Types of content in the B2B content funnel.

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Get in front of your target market

Get in front of your target market

Each time you share anything online, potential accounts are evaluating your value. In order to take advantage of the momentary attention, it’s essential to understand your Ideal Customer Profile (ICP). Every aspect of the buyer's journey should be based around your ICP. As B2B buyers’ expectations constantly evolve, the necessity of a seamless experience complemented…

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Become a category leader by creating a category

Become a category leader by creating a category

"I want my company to become a category leader, only the category I believe we belong in doesn't exist. How do you create a category?" I was almost finished my workshop on Thought Leadership, Creating Category Leaders and one of the students asked me this question. He explained to me that he was the Chief Marketing Officer…

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13 SaaS tools I cannot live without – 2017 version

13 SaaS tools I cannot live without – 2017 version

These are the MarTech, project, and sales SaaS tools I cannot live without. Some of the list is for Hunter & Bard and other SaaS tools are Must Haves for our clients. I go through phases with tools. Sometimes I love them and cannot live without them. Other times I get fed up (typically when…

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