content marketing Archives - Hunter & Bard

content marketing


Content that Converts Checklist: Relevant Messaging, Easy on the Eyes, Social Proof, Clear and Concise CTA, Optimize for Algorithms, Visuals

Content that Converts Checklist

Nurtured leads make 47% larger purchases compared to non-nurtured leads (Marketo). So that means, to convert your leads into better customers you must provide your audience with the information and content needed to make a buying decision and develop deep, trustworthy relationships. In order to...

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Get in Front of Your Target Market

Each time you share a launch, tweet, or blog post, potential leads are evaluating your value to them. It’s a make-or-break moment. That’s why it’s essential to understand your Ideal Customer Profile (ICP) of key decision-makers and center each and every aspect of the buyer's...

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Social Media Key Performance Indicators

Social Media KPIs – What Matters?

Social media KPIs (Key Performance Indicators), just how do you know when your social media is a hit or a flop? How do you figure out what to fix? Which channel to invest your time in? As with everything in business, and in life in...

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Marketing SaaS to Enterprise Means Your Website is King

Your website is the unsung hero in your marketing mix. Always on, it stands there waiting to be perused by your future customers. Welcoming them in, and giving them the information they need to know to make the wisest of decisions - to choose you. Are you...

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A Few Helpful Tips to Beat Blogger’s Block

It’s one thing to know that you should be blogging regularly, another to know what types of posts you should be writing, and yet a third to know what to actually write in those posts. That’s right, writer’s block strikes for everyone, not just professional...

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