inbound marketing Archives - Hunter & Bard

inbound marketing


Content that Converts Checklist: Relevant Messaging, Easy on the Eyes, Social Proof, Clear and Concise CTA, Optimize for Algorithms, Visuals

Content that Converts Checklist

Nurtured leads make 47% larger purchases compared to non-nurtured leads (Marketo). So that means, to convert your leads into better customers you must provide your audience with the information and content needed to make a buying decision and develop deep, trustworthy relationships. In order to...

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Get in Front of Your Target Market

Each time you share a launch, tweet, or blog post, potential leads are evaluating your value to them. It’s a make-or-break moment. That’s why it’s essential to understand your Ideal Customer Profile (ICP) of key decision-makers and center each and every aspect of the buyer's...

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Marketing SaaS to Enterprise Means Your Website is King

Your website is the unsung hero in your marketing mix. Always on, it stands there waiting to be perused by your future customers. Welcoming them in, and giving them the information they need to know to make the wisest of decisions - to choose you. Are you...

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Marketing debt – What is it? and why do you care?

You've had your startup for awhile. You've bootstrapped, and you've succeeded. Your sales team has grown and has been kicking ass, only you haven't invested in marketing. And now you're starting to feel it. Your marketing just might be a Big Hot Mess. You proudly grew with moderate,...

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