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Marketing


7 Things That Matter When Marketing to Enterprise

Marketing to enterprise is a completely different beast than most other markets where its single person, or a few people, deciding on a purchase. According to SiriusDecisions an enterprise sale can have 10 or more buyers in a committee deciding on whether to purchase your product or service....

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The Business to Business Decision Making Process

Put yourself in the shoes of your buyers. What concerns his or her daily life? Does she or he have a family? Is he or she afraid of making the wrong decision at work, in fear that it will mean they will lose...

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Bad things happen when you ignore marketing debt

The Sales Team alone cannot and will not get you to scale. And to be quite frank, it's unfair to expect them to. They might get you to a nice size business. They might even help you to profitability - but if you're...

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Marketing debt – What is it? and why do you care?

You've had your startup for awhile. You've bootstrapped, and you've succeeded. Your sales team has grown and has been kicking ass, only you haven't invested in marketing. And now you're starting to feel it. Your marketing just might be a Big Hot Mess. You proudly grew with moderate,...

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