Marketing

Introducing our rebrand: Connecting you with your customers

Introducing our rebrand: Connecting you with your customers

Introducing our rebrand: Connect with your customers @theholdernessfamily It’s all in the ampersand 🙃 Conceptualizing our new brand Four simple shapes interconnected at the center, the new icon crafts the letters H and B, standing for Hunter & Bard. These represent the hunting marketing strategist and the bard who interprets your identity at the core of…

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Get in front of your target market

Get in front of your target market

Each time you share anything online, potential accounts are evaluating your value. In order to take advantage of the momentary attention, it’s essential to understand your Ideal Customer Profile (ICP). Every aspect of the buyer's journey should be based around your ICP. As B2B buyers’ expectations constantly evolve, the necessity of a seamless experience complemented…

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Social media KPIs – What matters?
Social Media Key Performance Indicators

Social media KPIs – What matters?

Social media KPIs (Key Performance Indicators), just how do you know when your social media is a hit or a flop? How do you figure out what to fix? Which channel to invest your time in? As with everything in business, and in life in general, what matters all depends on what your goal is…

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Become a category leader by creating a category

Become a category leader by creating a category

"I want my company to become a category leader, only the category I believe we belong in doesn't exist. How do you create a category?" I was almost finished my workshop on Thought Leadership, Creating Category Leaders and one of the students asked me this question. He explained to me that he was the Chief Marketing Officer…

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Marketing SaaS to enterprise means your website is king

Marketing SaaS to enterprise means your website is king

Your website is the unsung hero in your marketing mix. Always on, it stands there waiting to be perused by your future customers. Welcoming them in, and giving them the information they need to know to make the wisest of decisions - to choose you. Are you giving your website the attention it deserves? “57%—that’s how far…

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13 SaaS tools I cannot live without – 2017 version

13 SaaS tools I cannot live without – 2017 version

These are the MarTech, project, and sales SaaS tools I cannot live without. Some of the list is for Hunter & Bard and other SaaS tools are Must Haves for our clients. I go through phases with tools. Sometimes I love them and cannot live without them. Other times I get fed up (typically when…

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7 things that matter when marketing to enterprise

7 things that matter when marketing to enterprise

Marketing to enterprise is a completely different beast than most other markets where its single person, or a few people, deciding on a purchase. According to And the new Demand Waterfall from Fortunately they are not negating opinions. The SiriusDecisions Waterfall is more on the side of the seller's experience and the bow-tie encompases both.…

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Marketing debt – What is it? And why do you care?

Marketing debt – What is it? And why do you care?

You've had your startup for awhile. You've bootstrapped, and you've succeeded. Your sales team has grown and has been exceeding goals, only you haven't invested in marketing. And now you're starting to feel it. Your marketing just might be hurting. You proudly grew with moderate, or no, investment. And that means everything, justifiably, went into…

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