Messaging is in everything we do, even when we don't realize it. Are you a parent of small children? Do you curse? (And would rather keep cursing than stop?) Tell your kids curse words are "Car words. Words you're are not allowed to use until you are old enough to drive a car." Many years ago, when…
read moreYour website is the unsung hero in your marketing mix. Always on, it stands there waiting to be perused by your future customers. Welcoming them in, and giving them the information they need to know to make the wisest of decisions - to choose you. Are you giving your website the attention it deserves? “57%—that’s how far…
read moreYou've had your startup for awhile. You've bootstrapped, and you've succeeded. Your sales team has grown and has been exceeding goals, only you haven't invested in marketing. And now you're starting to feel it. Your marketing just might be hurting. You proudly grew with moderate, or no, investment. And that means everything, justifiably, went into…
read more
