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SaaS


7 Things That Matter When Marketing to Enterprise

Marketing to enterprise is a completely different beast than most other markets where its single person, or a few people, deciding on a purchase. According to SiriusDecisions an enterprise sale can have 10 or more buyers in a committee deciding on whether to purchase your product or service....

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5 COMPELLING REASONS TO HAVE A BLOG ON YOUR SAAS WEBSITE

  When you’re just getting started and your scrappy team is already stretched to the max, it’s hard to embrace the concept that, on top of everything else, you need to create, and maintain a company blog. And yet, we’re here to tell you that we...

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The Business to Business Decision Making Process

Put yourself in the shoes of your buyers. What concerns his or her daily life? Does she or he have a family? Is he or she afraid of making the wrong decision at work, in fear that it will mean they will lose...

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