Learn the S.C.A.L.E. framework for ABM – Start by securing goals
Account-based marketing (ABM) can reap huge dividends for high contract value (ACV) deals, from increased engagement, to higher ROI, improved win rates, and high potential for cross-selling. It can also build trust and reduce friction and frustration in the sales cycle. With that said, ABM is not effortless — it requires a lot of time…
read more