Evaluate progress and measure results – The S.C.A.L.E. ABM framework
The final stage in the S.C.A.L.E framework is to evaluate the campaign’s process, measure what has been working, and more crucially, what hasn’t. You want to be able to replicate…
read moreThank you, Siemens!
Hunter & Bard was honored to be named one of
read moreGet in front of your target market
Each time you share anything online, potential accounts are evaluating your value. In order to take advantage of the momentary attention, it’s essential to understand your Ideal Customer Profile (ICP).…
read moreEnterprise marketing during COVID-19
Yes, enterprise marketing still needs to market and sell. Without it businesses will die, and then we’ll have people out of work on top of dealing with a pandemic…
read moreSaaStock SF 2019 takeaways
The hyper growth of SaaS companies comes with some exciting, but tough challenges. Last week at SaaStock West Coast a community of over 400 founders, executives, and investors came together…
read moreTen things you’ll learn from our behavior engineering canvas
The first step to solving any problem is to get everybody on the same page. In most companies, that’s easier said than done. Most projects have input from several departments…
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