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Get in front of your target market

Get in front of your target market

Each time you share anything online, potential accounts are evaluating your value. In order to take advantage of the momentary attention, it’s essential to understand your Ideal Customer Profile (ICP). Every aspect of the buyer's journey should be based around your ICP. As B2B buyers’ expectations constantly evolve, the necessity of a seamless experience complemented…

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Enterprise marketing during COVID-19

Enterprise marketing during COVID-19

  Yes, enterprise marketing still needs to market and sell. Without it businesses will die, and then we’ll have people out of work on top of dealing with a pandemic and self-isolation. So let’s talk about work, shall we? (Adapted from my post on

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SaaStock SF 2019 takeaways

SaaStock SF 2019 takeaways

The hyper growth of SaaS companies comes with some exciting, but tough challenges. Last week at SaaStock West Coast a community of over 400 founders, executives, and investors came together in San Francisco, CA to address some common challenges. While our CEO Shira Abel took the stage as master of ceremony, the Hunter & Bard…

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Ten things you’ll learn from our behavior engineering canvas

Ten things you’ll learn from our behavior engineering canvas

The first step to solving any problem is to get everybody on the same page. In most companies, that’s easier said than done. Most projects have input from several departments with different agendas, and sometimes egos get in the way. Hunter & Bard developed a tool for working through these roadblocks based on our 20+…

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Startups and the importance of WOMM

Startups and the importance of WOMM

The startup world is full of stories of previously unheard of apps or services that become all the rage as soon as they ship. The startup Mailbox is one recent case in point.

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The 7 SaaS conferences you must attend in 2016

The 7 SaaS conferences you must attend in 2016

New Years is all about parties, champagne, and resolutions. This year, instead of making resolutions you will never keep, like only eating two bars of dark chocolate a week or trying to make it to the gym once every other month, make plans to attend some here.   4. MicroConf MicroConf is a two-day conference…

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SQL? MQL? What’s the BFD?

SQL? MQL? What’s the BFD?

Everyone knows that in order to make sales, you need leads. Without leads you’d have no one to actually sell to. But what most people don’t know is that there’s a world of difference between someone who makes an inquiry and an actual lead that will convert to a sale.   Let’s break it down,…

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