Uncategorized Archives - Page 6 of 9 - Hunter & Bard

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THE TO-DO LIST OF AN AGILE CONTENT WRITER

I’m most creative when I’m organized and when it comes to content writing creativity and organization are an absolute must.  This means a trusty to-do list is written at the beginning of every week and deadlines are notated. But by mid-week the posts are only ¾...

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DEAR HERTZ, CUSTOMER SERVICE IS MARKETING #HERTZHURTS

Hertz Rent-A-Car (HTZ) stock price is at $17.29 a share as of this posting , down from a high of $30.61 a year ago. In my opinion, $17.29 is overvalued. As opposed to companies like Zappos, Virgin America or Eat24 whose brand values have literally been...

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10 THINGS YOU MUST KNOW ABOUT CONTENT DISTRIBUTION

You’ve heard it before, from us and from countless others, content is a critical component of good marketing. You need a blog and you need marketing assets like whitepapers and case studies, but more importantly, you need someone to read all the great content you...

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CALLS TO ACTIONS THAT ACTUALLY CONVERT

The objective of a Call to Action (CTA) is pretty self-evident. We’ve all been around the Internet a few times. We’re all familiar with the fact that when we visit a website, pretty much any website, at some point or another, we’re going to be...

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TEACHING MARKETING FOR USAID IN ODESSA, UKRAINE

A few times a year I volunteer my time to USAID and go teach and mentor startups in developing nations. Last time I went to Macedonia and taught startups from Albania, Macedonia and Kosovo. This time I was offered a chance to work with startups...

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CREATING USEFUL BUYER PERSONAS

Imagine for a moment, if you will, that you have an important message to share. Say, a B2B SaaS product you want to sell, for instance. Now, imagine that you’re trying to sell it to a room filled with people whom you know exactly nothing...

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CRAFTING THE MARKETING SALES FUNNEL THAT WORKS FOR YOU

It doesn’t matter how beautiful your website might be or how tantalizing a product you’re selling, without a carefully crafted marketing sales funnel you’re going to lose potential customers. Fact is, not everyone who comes across your site or your product is going to be ready...

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WHAT IS INTERNAL BRANDING? (PLUS FIVE WAYS TO GET STARTED)

This is a guest post by Colin Bovet, the Head of Marketing at Enplug, a digital signage company that helps organizations improve their marketing and culture through better communications. Your company has spent millions of dollars and countless hours perfecting your brand or launching a rebrand: that...

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