Uncategorized Archives - Page 7 of 9 - Hunter & Bard

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BEHAVIOR ENGINEERING CANVAS AND FRAMEWORK

This is a framework for companies to use in order to brainstorm on users behavior. The behavior they have, the behavior we want them to have - and why they would do what we want them to (in other words - what's the benefit to...

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BAD THINGS HAPPEN WHEN YOU IGNORE MARKETING DEBT

The Sales Team alone cannot and will not get you to scale. And to be quite frank, it's unfair to expect them to. They might get you to a nice size business. They might even help you to profitability - but if you're looking to...

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WHAT’S THE BUSINESS CASE FOR BRANDING?

Isn't anything just good enough? It's too hard to justify the ROI behind branding, why bother? Just put something together, it's fine. Well, it might be in the beginning because you have other priorities to focus on (sales, for example) - but just like Marketing Debt,...

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WHEN PAIN IS A GOOD THING

There are plenty of occasions where pain is actually a good thing, and I’m not talking about BDSM. There are times when you want to put your user in pain. Yes, pain. Most user experience people talk about the importance of making things simple. Even...

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WHY IS DIRECT MARKETING SO IMPORTANT?

There’s an old marketing adage that dates back too many years to consider which states that people only notice something after they’ve seen it three times. Of course, back then people only saw ads on TV, in magazines, and on billboards and they hadn’t yet...

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WHY YOU SHOULD BE USING A SOCIAL MEDIA MARKETING SERVICE

Ok, let’s get real. What’s the purpose of hiring an agency to handle the social media for your business. It’s just a few posts on Facebook, right? If a teenager can figure it out, why can’t you? The truth is, using social media to promote...

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A BEGINNER’S GUIDE TO SEO

All Google has ever wanted was to deliver the best search results to the people searching for them. All anyone with a website has ever wanted was to make sure that their site was optimized so well that they would be the top result Google...

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