Messaging is in everything we do, even when we don’t realize it.
Are you a parent of small children?
Do you curse? (And would rather keep cursing than stop?)
Tell your kids curse words are “Car words. Words you’re are not allowed to use until you are old enough to drive a car.”
Many years ago, when my boys were still small, I had a dilemma. I cursed, but I didn’t want them to. I wanted to teach them age appropriateness in a way that they would understand it. I’m also a marketer, and I believe in crafting the message to fit the audience. Hence, car words was born.