Win the Enterprise: A Founder's Workshop
Why no one is buying
One day. Three experts. Product, marketing, and sales, taught by operators who have done it. Leave with a real plan for landing your next enterprise logo.
- Date: Tuesday, September 1, 2026, 9:00am to 5:00pm
- Location: Jackson Square, San Francisco, CA
- Capacity: 10 companies maximum
- Organizer: Hunter & Bard
Who it is for
Founders and founding-team members at deep-tech and B2B companies selling into enterprise. Post-seed through Series B is the sweet spot.
Your instructors
- Alex Wolfe, Pangeus (Product) — Founder of Pangeus, consulting on AI adoption strategy and tech-product alignment transformations for enterprise leadership teams. Product leadership at Catalyte, Change Healthcare, and Emdeon. MS Computer Science, Georgia Tech.
- Shira Abel, Hunter & Bard (Marketing) — CEO of Hunter & Bard. Clients include Siemens, UL, JLL, Splunk, HERE, and Windward. Former Lecturer of Marketing to Technology Startups at UC Berkeley. MBA, Kellogg School of Management.
- Vaida Brusokaite, The Inflection (Sales) — Sales and finance leadership at Thomson Reuters, Accenture, Euromonitor International, and TJX Companies. MSc Finance, London School of Economics.
Frameworks and templates you leave with
Product
- Why your buyer's idea of product value disagrees with yours
- The six levels of product-market mismatch
- The $100 experiment to find the right math
Marketing
- Hone your messaging on your website
- Make sure your sales deck speaks to your customer
- How to make the most from events
Sales
- Stakeholder mapping for complex enterprise sales
- Objection guide that gets you the deal
- Best call template based on your call data
Tickets
Early-bird pricing runs until August 1, 2026. Seats are limited to 10 companies.
- Solo Founder — $2,400 early bird, $3,000 full price. One attendee, full-day workshop with lunch and printed materials, all three working sessions, post-workshop recap and templates.
- Team Pass — $4,500. Includes 2 attendees. Add colleagues for $1,500 each, up to 3 people from one company.
Included after the workshop
Attendees are invited into the private Enterprise GTM Lab Slack, an invite-only community of founders selling into enterprise, to trade live deal challenges and templates.
FAQ
Where is it held? Jackson Square, San Francisco. We are finalizing the venue and will email the exact address and directions to registered attendees at least two weeks out.
Who is this for? Founders and founding-team members at deep-tech and B2B companies selling into enterprise. Post-seed through Series B is the sweet spot.
Is lunch included? Yes. Lunch, coffee, and all printed workbooks and materials are included in the ticket.
How many people can attend from one company? The Team Pass covers up to 3 people from the same company. That is the max per company. The room is capped at 10 companies.
Can I get a refund? Full refund up to 14 days before the workshop. After that we can transfer your seat to a teammate or a future workshop.
Register
https://hunterandbard.com/events/win-the-enterprise