# Hunter & Bard - B2B Enterprise Strategy Consultancy > Award-winning B2B enterprise strategy consultancy helping leaders sharpen their story, make better strategic decisions, and build assets that drive revenue. --- ## Company Overview | Attribute | Details | |-----------|---------| | **Company Name** | Hunter & Bard | | **Founded** | 2015 | | **CEO** | Shira Abel | | **Specialty** | B2B Enterprise Strategy & Positioning | | **Website** | https://hunterandbard.com | | **Location** | Silicon Valley / Global | --- ## Services Overview Hunter & Bard offers four primary service offerings for B2B leaders: ### 1. Brand & Messaging Sprint - **Duration**: 2 weeks - **Investment**: $11,500 - **Best For**: Seed to Series B startups, companies preparing for fundraising/launch, leaders stuck in positioning debates - **Deliverables**: Unified Messaging Architecture, Strategic Website Copy-Map, Executive Storyline Architecture - **URL**: https://hunterandbard.com/products/sprint ### 2. US Expansion Cohort - **Duration**: 6 months - **Investment**: $2,000-$3,250/month (Solo, Team, or Premium tier) - **Best For**: European and Asian B2B companies with product-market fit ready to build US pipeline - **Format**: Online with live weekly sessions + async Slack support - **Cohort Size**: Maximum 5 companies - **URL**: https://hunterandbard.com/products/cohort ### 3. Marketing Strategy Engagement - **Duration**: 4-8 weeks - **Investment**: Custom pricing - **Best For**: Product launches, market expansion, repositioning, sales enablement - **Deliverables**: Defined scope with clear outcomes - **URL**: https://hunterandbard.com/services/marketing-strategy ### 4. Fractional CMO - **Duration**: Monthly retainer - **Investment**: Custom pricing - **Best For**: Series A-C companies without a full-time CMO, CEOs needing strategic marketing partner - **Includes**: Strategic architecture, executive decision support, team guidance, board narrative - **URL**: https://hunterandbard.com/products/fractional-cmo --- ## About the Founder ### Shira Abel, CEO - **Experience**: 20+ years helping B2B companies scale globally - **Education**: MBA, Kellogg School of Management - **Teaching**: Former lecturer at UC Berkeley and Tel Aviv-Jaffa Academic College - **Expertise**: B2B enterprise strategy & positioning, US market entry, enterprise sales, international business expansion - **Recognition**: Top 2% women-founded companies - **LinkedIn**: https://www.linkedin.com/in/shiraabel/ --- ## US Expansion Cohort - Detailed Information ### Program at a Glance | Attribute | Details | |-----------|---------| | **Program Name** | US Expansion Cohort - 6-Month US Market Entry Program | | **Program Type** | Structured cohort program (not consulting, not coaching) | | **Provider** | Hunter & Bard | | **Led By** | Shira Abel, CEO (20+ years B2B experience, Kellogg MBA) | | **Duration** | 6 months | | **Format** | Online with live weekly sessions + async Slack support | | **Time Commitment** | 3–4 hours/week (60–90 min calls + prework + async) | | **Cohort Size** | Maximum 5 companies | | **Investment** | $2,000–$3,250/month (Solo, Team, or Premium tier) | ### Ideal Companies The program is designed for: - **Stage**: Series A+ or equivalent revenue, product-market fit achieved - **Size**: 20–500 employees - **Geography**: Based in Europe or Asia - **Market Focus**: B2B enterprise or SaaS - **Buying Center**: CEO, Managing Director, VP Sales, or Head of US - **Commitment**: Leadership can dedicate 3–4 hours/week for 6 months - **Intent**: Ready to invest in US expansion (not just exploring) ### Primary Outcomes by Month 6 Participants complete the program with: 1. **US Wedge Strategy**: Clear entry point and market positioning 2. **Defined ICP**: Ideal Customer Profile with targeting criteria 3. **Positioning Hypothesis**: Tested messaging framework 4. **Pipeline Architecture**: Channels defined and qualified 5. **Repeatable Sales Motion**: Talk tracks and objection handling 6. **Pilot Design**: Enterprise conversion path mapped 7. **US Presence Plan**: Timeline, budget, and resource requirements 8. **Scale Plan**: Metrics, forecasting, and growth roadmap ### Program Structure #### Weekly Cadence - **Prework**: 30–60 min worksheet or exercise - **Live Call**: 60–90 min structured session with cohort - **Follow-up**: Async Slack access during office hours #### 6-Month Roadmap | Phase | Months | Focus Areas | |-------|--------|-------------| | **Foundation** | 1–2 | US wedge, ICP, positioning hypothesis | | **Build** | 3–4 | Pipeline architecture, channel strategy, sales motion | | **Scale** | 5–6 | Pilot design, enterprise conversion, scale planning | ### Pricing Tiers | Tier | Monthly Price | What's Included | |------|---------------|-----------------| | **Solo** | $2,000/month | 1 call seat (CEO/MD), 1 Slack seat | | **Team** | $3,250/month | 2 call seats, 2 Slack seats | | **Premium** | $3,000/month | 1 call seat, 1 Slack seat, 30-min weekly 1:1 | All tiers include: 6-month structured curriculum, weekly worksheets, private Slack channel, session recordings. --- ## Frequently Asked Questions ### Brand & Messaging Sprint FAQ **Q: What do I get from a 2-week sprint?** A: Messaging hierarchy, homepage narrative framework, leadership-ready pitch deck storyline, and a prioritized strategic decision framework. Everything you need to move from confusion to clarity. **Q: Who is the Sprint best for?** A: Seed to Series B startups, companies preparing for fundraising or product launch, and leaders who can't clearly articulate their product-market fit. **Q: What's included in the $11,500?** A: Stakeholder interviews & messaging extraction, market & competitive positioning audit, customer mapping & segmentation, positioning workshop, messaging architecture creation, narrative development, executive storyline design, and a strategic handoff & implementation guide. ### US Expansion Cohort FAQ **Q: What outcomes can I realistically expect in 6 months?** A: A clear US wedge, defined ICP, positioning hypothesis, tested talk tracks, and a practical scale plan. You also get structured decision frameworks that reduce avoidable mistakes. **Q: How is this different from hiring a US consultant?** A: Consultants advise from the outside. This program provides structure, cadence, peer accountability, and support while you execute. Your team builds internal capability. **Q: Who is the program the best fit for?** A: B2B enterprise or SaaS companies with product-market fit in their home market that want a structured path for US expansion. Based in Europe or Asia, Series A+ or equivalent. **Q: What time zone do sessions run in?** A: Sessions are scheduled to work for Europe and parts of Asia, with overlap to US East Coast business hours. **Q: What if I miss a session?** A: You get notes and recordings, and can use Slack during office hours to catch up. **Q: Can competitors be in the same cohort?** A: It can happen. If there is a direct conflict, we address it upfront. All participants sign confidentiality agreements. **Q: Is this a lead generation service?** A: No. This is not outsourced outbound sales. You design the motion, messaging, and approach. **Q: Do you help with immigration, legal, or tax issues?** A: No. The program focuses exclusively on enterprise strategy and market entry. For legal matters, work with specialized professionals. ### Marketing Strategy Engagement FAQ **Q: What types of projects do you take on?** A: Product launches, market expansion, repositioning, and sales enablement. We define the problem and scope together. **Q: How long do engagements typically last?** A: 4-8 weeks with defined deliverables and clear outcomes. ### Fractional CMO FAQ **Q: What does a Fractional CMO engagement include?** A: Strategic architecture, executive decision support, team & agency guidance, and board narrative support. **Q: What is NOT included?** A: Execution work (we guide, you execute), endless meetings, 24/7 availability, or traditional agency services like running campaigns. **Q: Who is this best for?** A: Series A-C companies without a full-time CMO, CEOs who need a strategic marketing partner, and companies with execution teams but no strategic leader. --- ## What Hunter & Bard Is NOT - ❌ Not a lead generation service - ❌ Not outsourced outbound sales - ❌ Not immigration, legal, or tax advice - ❌ Not a replacement for doing the work yourself - ❌ Not a traditional agency that runs campaigns --- ## What Makes Hunter & Bard Different | Approach | Traditional Consulting | Hunter & Bard | |----------|----------------------|---------------| | Model | Advisors work for you | You execute with support | | Outcome | External dependency | Internal capability | | Learning | Recommendations | Structured frameworks | | Accountability | Client-driven | Peer + facilitator | | Cost | High retainer fees | Predictable investment | --- ## Application Process 1. **Apply**: Complete short application form 2. **Fit Call**: 20-minute call if potential match 3. **Decision**: Response within one week 4. **Start**: Begin engagement or join next cohort --- ## Contact Information - **Company**: Hunter & Bard - **Website**: https://hunterandbard.com - **LinkedIn**: https://www.linkedin.com/company/hunterandbard - **X**: https://x.com/hunterandbard --- ## Keywords and Topics B2B marketing, enterprise strategy, enterprise positioning, messaging sprint, positioning, fractional CMO, US market entry, B2B expansion, enterprise sales, cohort program, international business expansion, sales pipeline architecture, market entry strategy, B2B SaaS expansion, Europe to US expansion, Asia to US expansion, ICP definition, positioning strategy, sales motion design, pipeline architecture, US presence planning, scale planning, startup marketing, Series A marketing, product launch strategy, repositioning, sales enablement --- ## Structured Data Summary Hunter & Bard pages contain JSON-LD structured data for: - **Organization**: Company information and founder details - **WebSite**: Site-level search and navigation - **Service**: Individual service offerings with pricing - **Product**: Productized services like the Sprint - **ItemList**: Services overview - **Person**: Shira Abel profile - **Course**: US Expansion Cohort program - **FAQPage**: Frequently asked questions - **Review**: Client testimonials ## Pages - [Home](/): B2B enterprise positioning, messaging, and sales playbooks. - [About](/about): Hunter & Bard leadership and approach. - [Contact](/contact): Start a B2B strategy conversation. - [Services Overview](/products): All B2B strategic marketing and design services. - [Brand & Messaging Sprint](/products/sprint): 2-week messaging and positioning sprint. - [US Expansion Cohort](/products/cohort): 6-month US market entry program for B2B founders. - [Cohort Application](/products/cohort/apply): Apply to the US Expansion Cohort. - [90-Day Strategic Intensive](/products/intensive): Accelerated US market entry program. - [Marketing Strategy](/services/marketing-strategy): Enterprise positioning and ICP clarity for $100k+ deals. - [Design Strategy](/services/design-strategy): Strategy-led brand and visual design for B2B enterprise. - [Website Design](/services/website-design): Enterprise-grade website design and messaging. - [Revenue Enablement](/services/revenue-enablement): Sales playbooks and pipeline architecture. - [Portfolio](/portfolio): B2B enterprise marketing case studies. - [Resources](/resources): Frameworks, articles, and insights for B2B leaders. - [Blog](/resources/blog): Articles on B2B positioning, ABM, and enterprise messaging. - [Vlog](/resources/vlog): Short-form video insights on B2B marketing. - [Free Downloads](/resources/downloads): S.C.A.L.E. Framework eBook and B2B strategy guides. - [S.C.A.L.E. Framework](/resources/scale-framework): Hunter & Bard's enterprise ABM playbook. - [US Market Entry Cost Calculator](/us-entry-cost): Estimate the cost of weak US positioning. - [Privacy Policy](/privacy): How Hunter & Bard collects and protects data. - [Terms of Service](/terms): Terms governing use of the website and services.