Marketing team as a service

Move faster with a team of experts by your side

Build your startup marketing engine and sell to your ideal customer faster.

Ray Wong

SENIOR DIRECTOR OF BUSINESS DEVELOPMENT TWINIFY

“Hunter & Bard has been instrumental in helping us build our branding and marketing strategy from the ground up. From orchestrating campaigns, to organizing events, to writing and designing a full suite of marketing materials, the H&B team has worked with us hand-in-hand.

“Shira and her team take the time to investigate and understand even the most cutting edge and complex technologies like ours so they can be true partners in helping us deliver our product to the world.”

Why Marketing Team as a Service (MTaaS)?

Early stage startups

We have experience building from zero to one

Mid-size

We operate as an extension of your marketing team to help you accomplish your goals and timelines.

Enterprise

We provide professional marketing and consulting services, on-brand and on-schedule.

Why Hunter & Bard for Marketing Team as a Service (MTaaS) 

Strategy

Our team has decades of experience working with startups. We’ll help your startup go from crawl > walk > run with marketing strategy that is targeted, impactful, and helps you grow. 

Creative

We elevate your business. Don’t take our word for it – we’ve won 14 American Marketing Awards.  

Solutions

We operate as YOUR marketing team. Whether your startup needs data-driven strategy, compelling marketing materials, or timely execution, we offer it and more.

Our Marketing Team as a Service process:

Researching the Ideal Customer Profile (ICP)

The most important step of any successful marketing strategy. Understanding the customer and conducting real-life interviews levels up the entire go-to-market in motion.  

Messaging brief

After defining and aligning on your ICP, we’ll take the learnings and package it into a reference for the entire team. We go faster when the entire crew is rowing in the same direction. 

Basic brand guidelines

Who we are put into a visual context. Our look and feel. 

Website – stage 1

We need to launch. Let’s create a one-page website with strong messaging so we can start on sales materials. 

Sales enablement materials

Prospect champions need material to help them sell. We start building that now. 

Website – stage 2

Here’s where we build out the full site and start optimizing your website to generate traffic and convert your prospects into leads 

Updated sales enablement materials

Now we can improve upon, and add to, what we started with.  

GTM strategy

Revisit the ICP interviews to map out activities for the year. 

GTM execution & hiring internally

We can move to marketing support while helping build out your team internally.  

Select a package

Marketing for scaling businesses

Fractional CMO 

When an in-house CMO would be overkill.

  • Comprehensive marketing strategy, including market analysis, competitive positioning, and GTM strategies 
  • Marketing team performance audit 
  • Process optimization and workflow management  
  • Training and development programs 
  • KPIs to measure effectiveness of marketing campaigns 
  • Regular performance reviews and feedback mechanisms 

Marketing Team as a Service (MTaaS) 

Getting you ready and launched. 

  • ICP research  
  • Messaging 
  • Strategic marketing 
  • Sales enablement materials 
  • Content creation, campaign management 
  • Performance analysis and reporting 
  • Market research and customer insights 
  • SEO and digital marketing 
  • Event planning and execution 
  • Event marketing 
  • Team collaboration and communication 

Guided Marketing Program 

Building the expertise in-house

  • Strategic marketing guidance 
  • Weekly check-ins for progress monitoring and strategic adjustments 
  • On-demand support for implementation queries 
  • Client’s in-house team leads execution with our expert consultancy 
  • Ideal for businesses seeking strategic direction with in-house execution capabilities 

Marketing as a Service 

Specific help that fills a gap as needed. 

  • Creation of high-impact email templates, marketing collateral, and ad creatives 
  • Focus on aligning materials with your brand and target accounts 
  • Suitable for companies with established marketing teams looking for strategic content support 
  • Client-side execution and campaign management 

Scale with agility

Talk to us; Start here:

    FAQs

    Marketing as a Service is typically an individual contributor offering marketing services on-demand and packaging it as a service. Usually, this person is an expert who has productized their offerings to be specific and niche. 

    No, Marketing Team as a Service (MTaaS) is different than Marketing as a Service (MaaS). MTaaS provides an entire marketing team to guide strategy and execution, while MaaS offers specific marketing services à la carte based on an organization’s needs. Both are great options when you are at a stage to get things done quickly and are too early for the investment of experts full-time, in-house. It’s marketing for scaling businesses agilely and quickly. 

    1. High impact at reduced cost: The work is adjusted so that you are only paying for the marketing services you need at that time, instead of having high fixed costs with an in-house team. Get better results through expert capabilities. e.g. One month you need more strategy work, the next you need more design, brand, and dev. One person cannot deliver all of this at a high level. A strong team can. 
    2. Ability to adapt to market needs: The MTaaS solution is attuned to latest trends and can pivot strategies easily compared to limited in-house resources. You’re getting a team paying attention to your market. This is especially helpful when marketing for startups, as often the startup is choosing between hiring one person internally, or working with a team of experts as a service. 
    3. Easy access to marketing technology: MTaaS work with partners who have proven tech stacks to accelerate an organization’s digital transformation. 
    4. Agile team that can pivot as you need: On-demand access to different marketing experts, with a selection of marketing services, make it easy to shift priorities. 
    5. Strong consultancy process that ensures your decisions are based on data: MTaaS teams focus on data-driven strategies for sustainable growth. 

    If you need one specific thing that takes a limited amount of time so that it doesn’t make sense to hire someone full time for it – Marketing as a Service (MaaS) or a consultant makes more sense (which we offer). Let’s say one of your Founders is a designer and will own brand. You don’t need branding work, but you will still need messaging and voice of the customer. MaaS makes sense in this case.  
     
    MTaaS is best suited for startups and enterprise intrepreneurs that need to scale capabilities quickly, require strategic guidance from marketing experts, or have limited budgets. The ideal fit depends on specific goals and gaps. Same example as above, but you don’t have a co-founder as a designer – with MTaaS you’re working with a team who know each other and don’t have to spend time understanding one another. It’s already a well-working machine. In this case, 1+1 = 3. 

    If you need one specific thing that takes a limited amount of time so that it doesn’t make sense to hire someone full time for it – Marketing as a Service (MaaS) or a consultant makes more sense (which we offer). Let’s say one of your Founders is a designer and will own brand. You don’t need branding work, but you will still need messaging and voice of the customer. MaaS makes sense in this case.  
     
    MTaaS is best suited for startups and enterprise intrepreneurs that need to scale capabilities quickly, require strategic guidance from marketing experts, or have limited budgets. The ideal fit depends on specific goals and gaps. Same example as above, but you don’t have a co-founder as a designer – with MTaaS you’re working with a team who know each other and don’t have to spend time understanding one another. It’s already a well-working machine. In this case, 1+1 = 3. 

    Both can benefit startups, mid-sized companies, and enterprises alike. Startups need messaging, positioning, branding, and launch strategies, while growing companies need additional capabilities as demands evolve. 

    Of course, why not? SaaS companies work with agencies all the time. This is no different. SaaS companies benefit greatly from external marketing teams to develop specialized growth strategies based on industry best practices. The expertise and flexibility help accelerate go-to-market. 

    Example MTaaS services: digital marketing, content strategy, campaign management, market research, event marketing, branding, and more. Offerings are tailored to needs. 

    Yes, MaaS and MTaaS are more affordable than hiring in-house when factoring hiring in-house employees, training, fixed salaries, overhead, and replacement costs. Especially when marketing for startups, the flexibility in scaling individuals up or down helps control costs. 

    Yes, skilled MaaS teams can provide immense value to creating and executing marketing strategies tailored to an organization’s goals and audience. 

    Yes, MTaaS and MaaS can complement internal marketing teams with strategy advice, campaign execution, and marketing ops or technology support. The partnership unburdens in-house resources. 

    Start Typing